Trigger Word List:

🧠 General Buy-Intent PDF Keywords

People who know they want a PDF and are actively looking to purchase:

• buy [topic] pdf

• premium [topic] pdf

• printable [topic] guide

• download [topic] ebook

• [topic] pdf for sale

• digital [topic] template

• [topic] checklist pdf download

• [topic] planner printable

• best [topic] pdf to download

• [topic] workbook pdf

---

📚 Education & Study Materials

• exam study guide pdf

• printable homeschool curriculum

• language flashcards pdf

• math worksheets pdf download

• nursing notes pdf for sale

• [certification] prep guide pdf (e.g., “CNA prep guide pdf”)

• medical mnemonics pdf

---

💼 Business & Marketing

• social media strategy pdf

• business plan template pdf

• client onboarding packet pdf

• email swipe file pdf

• content calendar printable

• sales funnel blueprint pdf

• lead magnet templates pdf

• branding workbook pdf

---

💰 Finance & Budgeting

• budget planner printable

• savings challenge pdf

• debt payoff tracker pdf

• expense tracker pdf

• financial planner workbook

• tax organizer pdf

• paycheck budgeting template

---

🧘‍♀️ Wellness, Fitness, and Mental Health

• weight loss meal plan pdf

• printable fitness tracker

• therapy journal prompts pdf

• 30-day wellness challenge pdf

• macro meal planner

• self-care checklist printable

• guided journal pdf

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🍽️ Food & Meal Planning

• keto meal plan pdf

• anti-inflammatory recipes pdf

• 30-day meal prep plan printable

• grocery list pdf for clean eating

• printable weekly menu planner

• vegan shopping list pdf

---

🏠 Home & Organization

• home cleaning schedule printable

• moving checklist pdf

• decluttering challenge pdf

• household binder pdf

• chore chart printable

• holiday planning pdf

---

✍️ Creative, Hobby & DIY

• calligraphy worksheets pdf

• drawing prompts pdf

• printable coloring book

• knitting patterns pdf

• planner stickers pdf

• party planner pdf

---

💍 Lifestyle & Relationships

• wedding planner pdf

• bridal shower games printable

• relationship journal pdf

• dating prompts worksheet

• family meeting planner pdf

---

✈️ Travel

• travel itinerary template pdf

• packing list printable

• travel planner pdf

• digital nomad guide pdf

---

⚙️ Keywords That Indicate Purchase Intent

These modifiers can be added to many of the terms above:

• buy

• premium

• template

• printable

• download

• instant access

• digital file

• for sale

• paid

• pro version

Bonus Words To Try

beginner’s guide, cheat sheet, download free guide, email opt-in, enter email for free pdf, exclusive pdf, free checklist, free download, free ebook, free email course, free info guide, free pdf guide, free pdf training, free resource, free resource download, free strategy guide, free tips guide, get your free guide, how to get started, instant access, lead magnet, opt in for free guide, quick start guide, step by step guide, ultimate guide

Why Google’s AI Overviews Are a Game-Changer Google’s new AI Overviews are reshaping how users interact with search results. They’re concise, AI-generated summaries that aim to answer queries instantly — often without requiring a click to another site.

Key Stats:

• Appear in 13% of all searches (a big leap from last year)
• 88% triggered by informational queries (e.g., “what is BMR?”)
• Industry impact:

Industry	% of Queries with AI Overview
Healthcare	63%
B2B Tech	32%
E-commerce	23%
Insurance	18%

This is part of Google’s move to keep users within its ecosystem while still offering value. For marketers, it’s crucial to understand how and when AI overviews show up.

The Fragmentation of Search: What It Means for You Gone are the days of using one search engine for everything. AI is breaking search into specialized tools:

• ChatGPT: Creative, conversational queries
• Perplexity: Search with citations and context
• Forums (Reddit, Stack Overflow): Real human insight and edge-case answers

This fragmentation introduces both opportunity and complexity. Just like streaming splintered from Netflix to a dozen platforms, search is doing the same. Users now have to choose the right tool for the job.

Tip: If you provide content, tools, or products, make sure you’re discoverable across multiple platforms — not just Google.

AI Meta-Layers: The Next Evolution in Search? Platforms like Claude (Opus) suggest we’re heading toward an AI “router” — an intent-aware system that:

• Understands your search intent
• Decides whether you need facts, a forum, or a research deep dive
• Routes your query to the most appropriate source

This unified system could drastically reduce direct website clicks by summarizing info at the top layer — unless you own a highly trusted site that gets pulled into the summary.

Why Domain Authority Is More Critical Than Ever Here’s the catch: if your content isn’t hosted on a trusted, high-authority domain, it likely won’t be included in these new AI summaries.

What boosts authority?

• Site age and consistent uptime
• Quality backlinks from reputable sources
• Strong on-site engagement (time spent, pages viewed)
• Content that solves problems and gets cited

You don’t just want traffic — you want placement in the AI layer itself. And for that, your domain matters more than ever.

Shortcut to Authority: Buying Expired Domains Starting from scratch? That’s fine, but it takes time.

A better option? Purchase aged, expired domains that already have backlink profiles and some history with Google.

If you’re interested to learn about buying domains like this, be sure to join my mailing list.

Tools to Use:

• Spamzilla: Filters and evaluates expired domains
• ExpiredDomains.net: The graveyard of the internet — with hidden gold

Warning: Not all expired domains are valuable. Vet for:

• Past traffic and rankings
• Clean backlink profile (no spam)
• Niche alignment with your goals

Case Study: WiseGuides.com This domain once ranked for:

• “EA exam prep”
• “EA study material PDF”

Even now, with the site offline, it still ranks on Google — proving its residual authority. If you’re in the finance or test-prep space, this domain could be a springboard.

Google still recognizes this domain, showing how expired sites can retain SEO juice.

How to Rebuild and Monetize an Expired Domain

1. Audit the domain with tools like Ahrefs or SEMrush
2. Rebuild key pages that used to rank — use archive.org to see past versions
3. Add fresh, useful content to re-engage Google and users
4. Monetize with:
   • Display ads
   • Affiliate offers
   • Lead magnets or courses

Example: Buying a defunct EA study site? Create a new exam prep course, restore the content, and direct users to your product.

Take Control of Your Online Future AI is changing how people search — but one thing hasn’t changed: if you own your platform, you control your reach, your content, and your income.

Don’t build your empire on rented land. Own the domain. Own the experience.

Get Hosting That Supports the Future Don’t risk your work on free tools that might disappear. Here’s what I personally recommend:

👉 This hosting solution includes:

• Unlimited websites
• Room to host tools, files, and apps
• Blazing speed and uptime
• Real support
• A no-risk guarantee

Start building your AI-proof platform today.

Want More? Join My Free Email List 🚀 If you’re ready to go deeper into profitable strategies around AI, domains, and content marketing:

Join my free newsletter at mattmakesmoney.com and get:

• Full show notes from this episode
• Tactical guides on expired domains
• Early access to new experiments and tools I’m building

It’s where I share the good stuff I don’t put on YouTube.

👉 Subscribe now and stay ahead of the curve.

FAQ: Your Top Questions Answered

Q: How do I know if a domain is valuable before buying it? A: Use tools like Ahrefs or SEMrush to check past traffic and backlinks. Also look for relevance to your niche and clean history (avoid spammy link networks).

Q: What if the expired domain I buy doesn’t have traffic anymore? A: That’s okay — if it still ranks or can be restored to its original structure, it can regain rankings. Rebuilding key pages and adding fresh content is key.

Q: Is it better to start a site from scratch or buy an expired domain? A: Both have merit. Starting from scratch gives full creative control but takes longer to rank. Buying an expired domain gives a head start if the domain has solid history.

Q: How long before I see results from an expired domain rebuild? A: If done right, you might see some traffic within a few weeks, but consistent results often take a few months. Focus on high-quality content and technical SEO.

Q: Can I use expired domains for affiliate marketing? A: Absolutely. In fact, affiliate offers can be a great way to monetize these domains, especially if they previously ranked for product-related queries.

As of 2025, over 6 billion people globally use mobile devices to browse, shop, and interact online. Mobile advertising isn’t just an option anymore—it’s the battleground where ad dollars are won or wasted. If your campaigns aren’t mobile-optimized, you’re leaking conversions, wasting budget, and missing out on massive ROI potential.

This guide breaks down the latest tactics, tools, and templates you need to make every mobile ad dollar work harder. Whether you’re an agency, a solo media buyer, or a growth marketer, these strategies are built to perform.

What Mobile Optimization Really Means Today

It’s more than just “make it fit the screen.”

Mobile optimization now means:

• Fast-loading, responsive creative
• Platform-native design and copy
• Finger-friendly CTAs
• Mobile-first targeting and bidding strategies
• Full-funnel consistency (ad > page > action)
• Measurable, event-based tracking

Google, Meta, TikTok, and programmatic networks are prioritizing mobile-first formats—so should you.

Run a Quick Audit on Your Mobile Funnel

Run through this checklist:

• ✅ Creative loads in <2 seconds
• ✅ Fonts readable without zooming
• ✅ CTAs are thumb-accessible
• ✅ Landing page matches ad offer
• ✅ Conversions are tracked on mobile

Missed 1+? You’re leaving money on the table.

Create Better Mobile-Friendly Creatives

• Use vertical video (9:16) and square images for feed-based platforms
• Compress all media without losing quality (use TinyPNG, HandBrake)
• Place your CTA in the bottom third of the screen
• Keep copy punchy: <125 characters headline, <30s video max

Pro Tool: Meta Advantage+ Creative and Canva’s Magic Resize

Craft Copy That Gets the Tap

People scroll fast and skim faster. Your copy needs to:

• Start with a question or bold claim
• Be readable in 3 seconds or less
• Lead with benefit, not brand

CTA Templates That Work:

Template	Use Case
Try it Free for 7 Days	Subscription services
Tap to Get 25% Off	E-commerce and flash sales
Claim Your Bonus Before Midnight	Urgency-based campaigns

Build Landing Pages That Convert

Mobile-first pages convert differently. Your desktop layout won’t cut it.

Best practices:

• Single CTA above-the-fold
• Sticky CTA button or bar
• Fast load (<2s)
• Autofill-enabled forms
• Responsive images and compressed assets

Use These: Carrd, Instapage, or Unbounce with AMP support

Smarter Targeting for Mobile Audiences

• Use geo-fencing for location-triggered ads
• Run dayparting to match mobile usage (evenings + lunch breaks often perform best)
• Segment audiences by mobile OS for platform-native campaigns
• Use in-app targeting when possible (especially TikTok, Snapchat, Spotify)

Pro Tool: Google Ads Audience Manager + Lookalike Audiences on Meta

Track What Actually Matters on Mobile

• Use Google Tag Manager for mobile event tracking
• Analyze mobile-specific heatmaps (Hotjar, Clarity)
• Set up custom conversions for mobile (e.g. tap-to-call, SMS opt-ins)
• Benchmark CPL/CPA separately for mobile vs desktop

KPI Comparison Table:

Metric	Mobile	Desktop
Bounce Rate	38%	49%
Conversion Rate	3.8%	2.1%
Avg. Page Load Time	1.6s	2.4s

Stay Ahead of the Curve with These 2025 Trends

• 5G-optimized video: up to 4K creative with near-instant load
• AR previews: let users see products in their space
• Voice-activated CTAs for voice search ads
• Mobile wallet integrations (Apple Pay, Google Pay) reduce friction

The best campaigns use these to reduce steps and increase confidence.

See Real-World Results

An ecommerce brand tested:

• Swapping desktop-style landing page for a mobile-first design
• Using square creatives instead of widescreen
• Adding Apple Pay on checkout

Results:

• Bounce rate down 33%
• Conversion rate up 51%
• CPA dropped from $42 to $24

Mistakes That Still Tank Mobile Ad Performance

• Creative loads slowly or breaks
• Font sizes under 14px
• CTA is buried or too close to other UI
• No mobile-friendly form fill
• Poor tracking setup = bad data

Fix these first.

Easy Wins You Can Do Today

• Compress all ad creatives
• Update all CTAs to be short and contrast-rich
• Switch to single-column layout on landing pages
• Enable tap-to-call tracking
• Create a mobile-only campaign in your ad account

Final Thought

Mobile ad optimization isn’t just about pretty creatives and fast pages. It’s about understanding the full journey—who clicked, who converted, and why. Without clear visibility into what’s really working, even the best mobile ads can underperform.

If your mobile ads look good but don’t feel profitable, the issue might not be your ad—it might be your tracking. If you spend $5K or more per month on advertising, then you might want to read this.

If you’re running paid ads and you’re serious about tracking every dollar that comes in and goes out, you’ve probably heard of Hyros. It’s one of the most talked-about ad tracking and attribution tools for high-volume advertisers.

But is it worth the price? And how much does it actually cost?

This post breaks down Hyros pricing, what you get at each level, and whether it makes sense for your business.

What Is Hyros?

Hyros is a premium ad tracking platform that helps businesses understand exactly where their sales and leads are coming from — across devices, platforms, and even over long sales cycles.

Instead of relying on broken attribution from Facebook Ads Manager or Google Analytics, Hyros gives you real-time clarity on which campaigns are driving ROI.

NOTE: Hyros offers a free demo & they guarantee a lower ad spend or you don’t pay according to their website.

New Hyros Pricing Tiers (As of 2025)

Here’s a breakdown of Hyros’ standard pricing based on monthly tracked revenue:

Revenue Tracked	Monthly Price
Up to $20,000/month	$230/month
Up to $40,000/month	$353/month
Up to $83,000/month	$583/month
Up to $250,000/month	$999/month
Up to $750,000/month	$1,499/month
Up to $2M/month	Custom pricing

Pricing is revenue-based, not spend-based — meaning Hyros aligns its cost to your sales volume, not how much you spend on ads.

What You Get With a Hyros Plan

No matter the tier, Hyros offers a suite of powerful tracking tools:

• Accurate attribution across Facebook, Google, TikTok, YouTube, etc.
• Cross-device, cross-platform customer journey mapping
• First-party tracking (resilient against iOS privacy changes)
• Real-time dashboards
• Email and phone number matching (even from CRM data)
• Affiliate and sales call attribution
• API access, integrations, and concierge support

Larger tiers may include more advanced onboarding and expanded support.

Who Hyros Is (and Isn’t) For

Best for:

• Media buyers, agencies, and founders tracking $20k+ in monthly revenue
• Brands advertising on multiple platforms
• Businesses needing a high level of attribution accuracy

Not ideal for:

• Beginners or advertisers doing <$10k/month in revenue
• Businesses with simple funnels and one traffic source

How It Compares to Other Tools

If you’re considering Hyros, you might also be looking at:

• Triple Whale – great for Shopify, lower entry price, lighter tracking depth
• RedTrack – strong affiliate tracking, pay-per-click-friendly
• Segmetrics – better for email marketers or course sellers
• Google Analytics 4 + Meta CAPI – free but requires technical setup

Compared to most tools, Hyros is:

• More expensive
• More accurate (especially across platforms and over time)
• More setup-heavy, but with concierge onboarding

Hyros Guarantee

Hyros offers a 90-day money-back guarantee for new customers. This gives you a risk-free window to evaluate the platform. If you’re not satisfied with the results or feel the tool isn’t a good fit, you can request a full refund within the first three months.

But that’s not all — Hyros also emphasizes results with a bold promise: “We guarantee it works and your ads scale — or you don’t pay.” This reflects their confidence in the platform’s ability to uncover ROI and reduce wasted ad spend. If your advertising performance doesn’t improve, you’re not on the hook.

This makes it one of the most performance-oriented guarantees in the analytics and tracking space.

Is Hyros Worth It?

If you’re losing money due to broken attribution — turning off ads that are actually performing — Hyros can pay for itself quickly.

One insight from clean data could help you:

• Avoid cutting a profitable campaign
• Spot a hidden source of high-LTV customers
• Improve ROAS and confidently scale

If you’re tracking revenue at scale, Hyros isn’t a cost — it’s a clarity tool.

Final Thoughts

Hyros is a premium tracking platform built for businesses ready to go beyond “good enough” reporting.

If you’re spending at least $5k/month in ad spend and feel like you’re flying blind, the data Hyros provides could unlock better decisions and more profit.

How to Win Local SEO Without Spending a Fortune on Ads

If you’re running a local business and tired of expensive ads that don’t deliver consistent results, it’s time to flip the script. In this guide, you’ll learn how to get found organically by the people in your area—without needing a big budget or a marketing team.

---

Why Local SEO Is a Game-Changer for Small Businesses

Local SEO puts your business in front of high-intent searchers right when they need you—whether they’re locked out, sweating without AC, or just Googling “best plumber near me.”

Here’s what makes it powerful:

• Targets people actively searching for your services

• Works while you sleep—content drives 24/7 visibility

• Builds trust through proof and helpful info

• Costs nothing to start, unlike paid ads

 

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The Common Pitfall: A Website With No Purpose

Most local websites fail because they only include:

• A list of services

• An “About” page with generic info

• A contact form

What’s missing?
✅ Helpful articles
✅ Proof of results
✅ Localized content
✅ Educational videos or tips

If your site isn’t solving problems or answering questions, it won’t rank—and it won’t convert.

---

What Google Actually Wants to Rank

Google prioritizes content that:

• Answers common questions clearly

• Is locally relevant (mentions neighborhoods, boroughs, zip codes)

• Proves credibility (testimonials, case studies, photos)

• Updates consistently

Content Ideas for Local Businesses:

• 🛠 “How to prevent your HVAC from freezing this winter – Bronx tips”

• 🔑 “3 things to do before calling a locksmith in Queens”

• 🚿 “Why your water pressure is low – Brooklyn plumbing basics”

These aren’t just blog topics—they’re keywords your customers are already searching.

---

Case Study: NYC HVAC’s YouTube Strategy

The NYC HVAC YouTube channel is a masterclass in doing this right.

• 43,000+ subscribers

• Tens of thousands of views per video – The one on Google’s search page for “hvac nyc” has almost 17K views and is only 4 days old. That’s massive traffic!

• Real-world job walkthroughs, pressure tests, quick tips

• No fancy editing—just authentic, helpful content

Why it works:

• Showcases real jobs and clean workmanship

• Builds local authority

• Reaches people before they decide who to hire

📌 Lesson: Even a low-budget phone video can rank—if it’s useful.

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The Hidden Danger of High CPC (Cost Per Click)

If you’re running Google Ads, the cost of a click might shock you—especially in high-demand service categories.

Example: “AC Repair” Keyword Data

• National monthly searches: 100,000–1 million

• Average CPC: $15–$78 per click

• New York City range: $6–$18 per click

Now do the math:

• 100 clicks x $15 = $1,500

• With a 1% conversion rate, that’s just 1 paying customer

That’s $1,500 spent to land a single job.

And that assumes everything goes right. If you’re not tracking conversions or optimizing perfectly, it’s easy to burn through thousands with little return.

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Why Relying on Ads Alone Is Risky

Unless the ads convert at a regular interval and you’re 100% sure you know where your leads are coming from (which means you’ve got stellar ad tracking — if you have zero ad tracking click here)…

📌 Pro Tip: Use high-CPC keywords as content prompts instead of ad targets. Create blog posts or videos that answer those same search terms—and win the traffic for free.

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Use Free Tools to Discover What to Write or Film

Google Keyword Planner is your cheat code.

Just search your service and location (e.g. “AC repair Brooklyn”), and you’ll uncover:

• Search volumes

• Cost per click (useful if you’re still testing ads)

• Related questions people ask

Turn those into content:

• FAQ blog posts

• YouTube videos

• Facebook/Instagram reels

• Short “how-to” PDFs or email tips

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Don’t Ignore Yelp—Just Use It Smartly

Yelp pages dominate local search.

Example: A single NYC HVAC Yelp page brings in 19,000+ visitors a month from Google.

How to get listed without paying Yelp:

• Claim your business profile

• Ask every happy customer for a review (email + QR code works great)

• Avoid paying for fake reviews

• Respond to reviews (positive or negative)

• Add photos of real jobs, not stock images

Even 5–10 solid reviews can get you ranking on a high-traffic page.

Google + Yelp + any other platform rewards businesses that do the right thing. Don’t be tempted to buy reviews, backlinks, or fake stuff. It will hurt your business — I have seen it happen!

---

Start Creating Content—Now

Here’s your low-cost, high-impact local content checklist:

✅ Record real job walkthroughs (just use your phone)
✅ Answer FAQs as blog posts or videos
✅ Use titles that include your city/borough
✅ Post across YouTube, Facebook, Reddit, Pinterest, Instagram
✅ Build your own simple website to host everything

Example titles that get clicks:

• “How We Fixed a Noisy HVAC in Queens (Customer Walkthrough)”

• “Why Your Water Heater Isn’t Working – Bronx Homeowners Guide”

• “5 DIY AC Fixes Before You Call a Pro – Brooklyn Edition”

🔥 Want Real Feedback on Your Website or Affiliate Strategy?

If you’re serious about growing your business online—whether you’re working on local SEO, building an affiliate site, or using AI tools to streamline your content—this is your shortcut to real progress.

Book a private strategy call with me and let’s fix what’s not working—or unlock what’s possible.

Instead of guessing for weeks (or months), you’ll walk away from this session with:

✅ Personalized feedback on your website or strategy
✅ A clear, actionable SEO game plan (local or national)
✅ Affiliate marketing tips that actually work today
✅ AI tools and workflow tweaks to save hours weekly
✅ Session recording + PDF summary of all recommendations

This is a no-fluff, hands-on consultation. I’ll tell you exactly what I’d do in your shoes—based on real-world experience, not theory.

Easily worth hundreds (if not thousands) in saved time, missed income, and better decisions.

👉 Click here to book your strategy call now

Claude 4 just dropped, and I wanted to know — can this AI actually help you build something useful, fast, and potentially profitable? In this post, I’ll walk you through how I used Claude 4 to build a live, working “Net 30 Payment Calculator” — and why a tool like this can be a traffic-generating, ad-monetizing machine.

Why Simple Calculators Make Money

If you’ve ever Googled something like “mortgage calculator” or “credit card interest calculator,” you’ve probably landed on a tool — not a blog post. That’s because calculators and converters:

• Show up for high-intent keywords
• Have insane SEO value
• Are perfect for inserting AdSense or affiliate links

Even a basic calculator, if built around the right keyword, can bring in hundreds or thousands of monthly visitors.

Keyword Research: Starting with Credit Cards

I started by researching low-competition keywords in the credit card space using AHREFs and Google Keyword Planner. Some insights:

• Terms like “best business credit card” get 10k–100k searches/month
• Advertisers are paying $12–$58 per click

• If you run AdSense, even a small slice of that payout can be lucrative

To narrow in, I filtered for KD < 10 (easy to rank). That led me toward calculator-based ideas for business owners — particularly around net 30 invoice terms.

Tool Idea Validation: Net 30 Payment Calculator

This idea stood out:

• 450+ monthly searches
• Low keyword difficulty
• Strong commercial intent
• Business owners = high-value audience

Competing tools were extremely basic — just input a date and get a due date. No customization. No value-added insights. That’s an opening.

Building the Calculator with Claude 4

Here’s what I asked Claude to build:

• Input invoice date using a calendar
• Select payment terms (Net 30, 45, 60, etc.)
• Show dynamic term comparisons
• Include early payment discount logic
• Add a visual payment timeline
• Include a space for Google AdSense

In less than 3 prompts, Claude generated a fully functional HTML page. I tested it locally:

• Calculator worked perfectly
• Dates updated dynamically
• Early pay discounts reflected in real-time
• Timeline visualization was functional (not perfect, but close)

Monetization Strategy

With the tool live, I added AdSense banner space below the calculator. This is where monetization happens:

• Ads shown based on page context: i.e., business, credit, finance
• High CPC potential: Even 1–2 clicks/day could cover hosting
• Bonus: Add affiliate links or credit card signup offers below the tool

Final Thoughts: Claude 4 Is Legit

What impressed me most: Claude didn’t just code something static — it gave me:

• Dynamic logic
• Clean front-end design
• Business-friendly features

And I did it all without hitting the free-tier limit until the final visualization tweak.

Ready to turn your tool idea into a live, working site?
Don’t rely on free tools that disappear — learn how to launch your site the right way:
👉 See how I host all my money-making tools »

If you’re running a local business and not collecting emails or building funnels, you’re flying blind. This step-by-step tutorial shows how we used GoHighLevel + AI tools to create a customer-getting machine for our Bronx barbershop — and how you can do the same no matter what kind of business you run.

🤔 Why Funnels + Email Matter More Than Ever

Whether you’re a barber, nail tech, massage therapist, or auto detailer, your growth comes down to two things:

• Getting more new people in the door
• Getting them to come back more often

Email funnels help you do both:

• 📨 Keep in touch with leads who weren’t ready to book yet
• 💬 Build trust by sharing helpful content (not just deals)
• 🎯 Promote new services, special offers, or loyalty programs
• 📊 Track engagement to see what’s working

Think of your email list like your digital walk-in traffic — only you control it.

💡 Step 1: Start With a Strong Lead Magnet

Your goal is to give something valuable in exchange for their email. Instead of offering generic newsletters, we used:

“5 Hair Mistakes Bronx Guys Don’t Know They’re Making”

Why it works:

• It targets a specific audience (Bronx guys)
• It solves a relatable problem
• It builds instant credibility

Lead Magnet Ideas by Industry:

Business Type	Lead Magnet Idea
Barber Shop	5 Hair Mistakes Guide
Nail Salon	Nail Health Checklist
Personal Trainer	Free 3-Day Workout Plan
Auto Detailer	Car Care Secrets Every Driver Should Know
Massage Therapist	7 Stretches to Loosen Tight Muscles

✏️ Use AI (like ChatGPT) to brainstorm ideas specific to your service.

Try GoHighLevel with our custom bonus setup link here

🛠️ Step 2: Build Your Funnel in GoHighLevel

Once you have your offer, it’s time to build your funnel. We chose GoHighLevel because it combines landing pages, emails, SMS, CRM, booking, and even AI call handling into one dashboard.

Here’s how we did it:

1. Start with a basic lead generation template
2. Customize it with your shop’s branding, logo, and offer
3. Add a form asking for name and email
4. Trigger an email sequence after signup

🧠 Pro Tip: Use GoHighLevel’s drag-and-drop builder and don’t overcomplicate the page. One offer, one CTA.

🤖 Step 3: Use AI to Speed Everything Up

You don’t need to do this alone. We used AI to:

• Write copy (ChatGPT for emails, landing pages, and even headlines)
• Design visuals (DALL-E for comic-style ads and posters)
• Create ad copy (DeepSeek for click-worthy Facebook text)

And GoHighLevel has built-in AI for:

• Auto-replies via text/email
• Call answering agents that collect info + tag leads

🧠 Let AI do the grunt work so you can focus on your craft.

🧪 What Our Funnel Looked Like

We kept it simple and direct:

• Visual: Comic-style artwork of a guy in a barber chair
• Headline: “5 Hair Mistakes Bronx Guys Don’t Know They’re Making”
• CTA: Download the Free Guide

Facebook Ad Copy:

“Fellas in the Bronx — ever wonder why your cut falls flat after 3 days? You might be making one of these 5 grooming mistakes. Grab the free cheat sheet.”

Result:

• 37 new email subscribers in 4 days
• 8 booked appointments
• Total ad spend: $40

💥 That’s an average of $5 per booked client (with email follow-ups to bring back the rest!)

NOTE: If you spend more than $5,000 in monthly ad spend, you might be using misrepresented data from Facebook Ads, Google Ads etc especially if you’re tracking phone leads. Click here to learn what you can do to fix it ASAP.

💬 Copy-Paste Scripts You Can Steal

Email Subject Lines:

• “Your cut looked sharp… until day 3? Here’s why.”
• “Most Bronx guys get this wrong. Are you one of them?”
• “Don’t shampoo today (until you read this)”

Ad Headlines:

• “5 Hair Mistakes Bronx Guys Don’t Know They’re Making”
• “Barbers React: You’re Using Too Much Product”
• “Still using that shampoo? Let’s fix that”

Landing Page CTA Ideas:

• “Download Your Free Cheat Sheet Now”
• “Get the Grooming Guide — It’s Free”
• “Fix Your Hair Mistakes Today”

🧠 This Is Strategy, Not Just a Hack

A funnel isn’t a trick. It’s a system that:

• 📈 Converts curiosity into contact
• 🗣 Builds trust with helpful follow-up
• 📞 Gets them to call, book, or buy

It works because you’re giving value first and keeping the communication going.

 

✅ Ready to Try It?

Here’s what to do next:

1. Pick a lead magnet your ideal customer would want
2. Write or generate a 3–5 email sequence
3. Set up a GoHighLevel funnel with a clear CTA
4. Launch a targeted Facebook ad ($5–$10/day)
5. Monitor leads, tag them, and follow up automatically

🧭 Two Powerful Tools to Launch Faster

Want to Try GoHighLevel for Free? We use it daily in our own business — and it’s packed with tools that save time and grow your list fast.

👉 Try GoHighLevel with our custom bonus setup link here — includes the funnel template and AI ad tools we used.

A SaaS (Software as a Service) product is a cloud-based software solution that users access via the internet—typically through a web browser. Unlike traditional desktop applications that require installation, SaaS products are hosted on external servers and updated automatically. Popular examples include tools like Slack, Zoom, and Notion.

With SaaS, users usually pay a subscription fee (monthly or annually) for access, which provides businesses with recurring revenue and customers with ongoing product updates and support.

🧠 Can You Launch a SaaS Without Being a Developer?

Absolutely. Many non-technical founders successfully launch SaaS products by:

• Hiring technical co-founders or freelance developers
• Using no-code tools like Webflow, Bubble, or Glide
• Partnering with agencies to build MVPs

Even if you’re not coding, understanding the basics of tech will help you lead product decisions and hire smart. Your role is to understand the problem, define the solution, and drive execution.

🛠️ SaaS Launch Framework: 3 Critical Phases

Launching your SaaS isn’t just about building—it’s a strategic process that happens in three overlapping phases:

✅ 1. Pre-Launch

• Validate the Problem: Interview users, run landing pages, and confirm people want the solution.
• Differentiate Your Product: Identify what sets you apart—price, features, UX, speed, or integrations.
• Build an Audience: Create anticipation with early access, lead magnets, and social proof.
• Set Pricing & Positioning: Choose a pricing model and craft messaging for your target persona (execs vs. users).

✨ 2. Launch

• Promote Where Your Audience Lives: IndieHackers, Product Hunt, LinkedIn, Twitter, etc.
• Support Every Step: Ensure onboarding is frictionless and users have what they need to succeed.
• Monitor KPIs: Track signups, activation, usage, and early churn.

🌟 3. Post-Launch

• Gather Feedback & Iterate: Fix what breaks, improve what matters.
• Automate Ops: From support to billing to onboarding.
• Scale Intentionally: Expand into adjacent markets or build integrations to grow reach.

Introduction

Launching a SaaS (Software as a Service) product is one of the most exciting and challenging journeys a developer or entrepreneur can take. The rewards—scalable revenue, happy customers, and seeing your idea come to life—are huge. But there are common pitfalls that trip up even the smartest builders.

In this guide, you’ll get a clear, actionable roadmap: from validating your idea, to building fast, getting early traction, automating growth, and avoiding common mistakes. Whether you’re technical or non-technical, this blueprint will help you ship faster and smarter.

🔎 1. How to Find a Profitable SaaS Niche

Tactic	Description
📃 Reddit, IndieHackers, Quora	Identify repeat complaints, feature requests, and “I wish there was…” posts
📈 Google “People Also Ask” / AnswerThePublic	Uncover long-tail questions and pain points
🤖 Product Hunt, AppSumo	Analyze what’s trending and what’s getting traction
🔍 Reverse-engineer success	Research profitable SaaS startups for inspiration
🧩 Problem Journal	Track your own/others’ workflow frustrations daily

Pro tip: If you see people using 3+ tools to solve 1 problem, you may be sitting on a SaaS-worthy idea.

🔍 2. Define the Problem and Validate the Idea

• Interview 5–10 people from your niche. Ask what they’re doing now and what frustrates them.
• Create a simple landing page with your value prop + email capture.
• Run a pre-sale or collect waitlist signups.

“If they won’t give you their email, they’re not going to give you their credit card.”

🤖 3. Map Out Your Minimum Viable Product (MVP)

Do This	Not That
Focus on ONE outcome	Build every feature you dream of
Wireframe key flows	Perfect the UI from day one
Pick tech you know	Learn a new stack mid-build
Launch small	Wait for perfection

Your MVP should be ugly but useful.

⚡️ 4. Build Fast, Launch Faster

• Choose code, no-code, or hybrid based on speed and skill.
• Use Netlify/Vercel for deployment; backend automations to save time.
• Integrate: forms, scheduling, email, and payment on day one.

Don’t DIY what can be automated. Use tools like GoHighLevel to skip building workflows from scratch.

🌐 5. Get Your First Users (Early Traction & Traffic)

Strategy	Platform
Build in public	Twitter, IndieHackers, Reddit
Answer questions	Quora, Subreddits, Slack groups
Offer lead magnet	Free templates, checklists, access
Run cold outreach	Personal emails to waitlist or niche leaders

Use helpful, value-first posts. Avoid sounding like a startup pitch machine.

💸 6. Pricing, Payments & Billing

• Start simple: free trial, one paid plan.
• Use Stripe + Paddle + webhook automation for ease.
• Build with churn in mind (follow-up emails, pause instead of cancel).

Plan Type	Best For
Free Trial	SaaS with onboarding time
Flat Rate	Tools with defined value
Usage-Based	API-driven or variable value

🚀 7. Automate & Scale Operations

What to Automate	How
Lead capture to CRM	Webhooks / GoHighLevel
Onboarding emails	Email sequences
Billing workflows	Stripe + Automations
Support & feedback	Forms + auto-routing

The less you touch, the faster you grow.

⚠️ 8. Common Pitfalls and Mistakes to Avoid

• ❌ Overbuilding: Feature bloat = launch delay.
• ❌ Ignoring users: Your roadmap lives in support chats.
• ❌ No automation: You can’t scale if you’re doing everything manually.

Launch > Perfect

🌟 9. Launch Checklist & Go-Live

Make your first 10 users feel like VIPs. They’ll do your best marketing.

💡 10. What to Do After Launch

• Collect real feedback from first 5–20 users
• Identify friction and simplify
• Automate 1 new process every week
• Highlight every win publicly (testimonials, screenshots)

🧭 Conclusion & Next Steps

Launching a SaaS isn’t about being perfect. It’s about shipping, learning, and improving every week. Use fast feedback loops and automation to keep momentum on your side.

🎁 Ready to Launch Smarter?

Download your free Fast Dev Stack Starter Guide and get the shortcuts, checklists, and frameworks top SaaS founders use to build and automate faster.

👉 Grab the Guide Now

Or, if you want the hands-on, step-by-step shortcut…
👉 Join the 5-Day Automation Challenge and see exactly how real developers and agencies launch, automate, and scale—live, with done-for-you assets.

If you’ve ever wondered whether you can actually make real side income online without hype, big promises, or expensive programs, you’re in the right place. I’ve been working in online sales and affiliate marketing for the past four years—often learning the hard way—and this blog post (based on my latest video) is here to shortcut the process for you.

Why I Started This Channel

Let’s be real: most of what you see online about making money is either clickbait or too good to be true. I wanted to start a channel that shows you what actually works—and how you can do it too, with almost no upfront cost. My goal is simple: give you the no-BS path to side income, step-by-step, so you can start earning without wasting months (or money) on stuff that doesn’t work.

My $1,400 One-Page Website (Proof!)

I’ll start with proof—because talk is cheap. Back in January, I launched a one-page website in the gardening niche. The idea was simple: I solved a real problem that I was personally experiencing, built a site around it, and started getting sales.

• How does it work?
  • I found a group of people with the same problem I had
  • I figured out a better solution and shared it online
  • I earn a commission every time someone buys through my site
  • Most weeks, I get a steady stream of payouts from eBay (sometimes $20, sometimes over $100)
• Why does it work?
  • It’s super targeted, solving a pain point people are actively searching for
  • I don’t have to do anything fancy—just ship the product and help people

If you can solve a real problem and get your solution in front of the right people, you can absolutely do this too.

Example: Finding Affiliate Offers That Actually Sell

Here’s how I approach new offers and niche ideas—using a real example:

I jumped onto ClickBank (a popular affiliate platform) and looked for hot topics. One that stood out: chicken coop plans. Egg prices are up, and lots of people want to raise chickens for the first time. This is a perfect example of finding a “pain point” you can help with.

Why do people need chicken coop plans?

• Customization (they want something specific for their space)
• Cost savings (building vs. buying)
• Predator protection (keeping chickens safe)

On top of that, every chicken owner needs accessories: heaters, nesting boxes, feeders, etc. Each of these is an opportunity to earn affiliate income—especially if you stack commissions from places like Amazon (where you earn a cut of everything they buy after clicking your link).

Reverse Engineering the Process (And How You Can Copy This)

If you want to make side income online, the formula looks like this:

1. Find a Problem That’s Costing People Money or Stress.
   • Use forums, YouTube, and Google to see what people are struggling with (e.g., “chickens being attacked by raccoons”)
2. Find or Create a Solution That’s In-Demand.
   • It could be a digital product (like chicken coop plans) or a physical item
3. Get Your Solution in Front of the Right People.
   • Use a simple website, blog post, or even a YouTube video to attract the right audience
4. Stack Additional Offers for More Income.
   • Don’t stop at one commission—recommend accessories and other helpful products

How Much Can You Really Make?

Let’s get real: you’re not going to become a millionaire overnight. But with the right problem, the right audience, and a solution that actually helps, you can see some surprisingly good results.

• Even small YouTube channels or one-page sites can bring in regular income if you match the offer to the audience’s intent
• My example: a 50% opt-in rate from a small paid ad (because the giveaway perfectly matched what people wanted)
• With a good alignment, you don’t need much traffic to start seeing results

Pro Tips for Getting Started (Without Breaking the Bank)

• Focus on problems you know about or have personally experienced—it’s easier to connect and sell
• Start with free or cheap tools (free website builders, low-cost email services, affiliate networks with easy approvals)
• Don’t try to target everyone—go narrow, be specific, and talk directly to the people with the problem

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Mentioned in this post:

• eBay Affiliate Payouts
• ClickBank Chicken Coop Plans
• Amazon Affiliate Program
• YouTube & Google Research
• List Building Strategies

What Is an Email Funnel and Why Do Small Businesses Need One?

An email funnel is a series of automated messages designed to nurture your leads—from the moment they subscribe to becoming a loyal, paying customer. For small businesses, this is one of the most affordable and effective ways to stay top-of-mind, boost repeat visits, and turn one-time buyers into long-term fans.

A well-structured email funnel can help you:

• Welcome new subscribers and build trust
• Share helpful tips and product education
• Highlight seasonal offers and promote your services
• Gently nudge clients to book again or refer friends

Whether you’re running a salon, boutique, or local service, email funnels give you consistent, personal outreach without relying on social media algorithms or big ad budgets.

How to Build an Email List Inside Your Nail Salon

Prompt Used:

“I own a nail salon, and I struggle with getting people to opt into my list. What compelling ways can I get them to give me their email addresses?”

Here are proven ideas to get more sign-ups in-store:

1. Offer Instant Value
   • $5 off today’s service when they join
   • Free nail art accent when signing up
   • A spin-the-wheel prize (digital or real!)
2. Create a VIP Experience
   • Birthday freebies
   • Priority access to cancellations
   • Exclusive sales for “insiders” only
3. Host Monthly Giveaways
   • Win a free mani, $50 gift card, or pampering package
4. Referral Incentives
   • Both client and friend get $10 off
5. Content-Led Opt-Ins
   • Weekly nail care tips
   • Seasonal trend updates
   • Product recs + tutorials

Tips for Success:

• Add QR codes at mirrors or tables
• Use a tablet at checkout or a clipboard with a pen
• Train your staff to offer the deal: “Want $5 off today? Just need your email!”

The Right Kind of Content to Send in Your Email Funnel

Prompt Used:

“What helpful information might my customers not know that they need to know about their nails — that would be informational and helpful?”

Clients are more likely to open your emails and stay subscribed when they get value. ChatGPT suggested:

• How to prevent chipped manicures
• How to spot signs of nail damage or deficiencies
• Best ways to remove gel polish safely
• At-home nail care tips and product suggestions
• Debunking nail myths
• Why clean salons matter
• How nails support self-care and mental health

Creating a 12-Part Email Funnel for Small Business with ChatGPT

Prompt Used:

“Come up with a 5 email series on the first few ideas you had — please make it engaging”

This expanded into a complete 12-email sequence. Each one includes a tip, brief story, soft CTA, and friendly tone. Topics covered:

1. How to Make Your Mani Last
2. What Your Nails Are Telling You
3. Common Nail Mistakes at Home
4. Winter Nail Survival Tips
5. Busting Nail Myths
6. Seasonal Color Trends
7. Salon Sanitation: What You Should Know
8. Our Favorite Nail Products
9. Turning Nail Appointments into Self-Care
10. Safe Gel Polish Removal
11. Bring a Friend—Both Get Perks
12. Thank You Email + Bonus Offer

ChatGPT can write every one of these—just paste your prompt and personalize the details.

Turn One Email Into a Blog Post: A Case Study

Prompt Used:

“I have an email series to help people with their nail health. I want to outline a blog post for…”

Post Title: “Brittle, Yellow, or Spotted? What Your Nails Are Trying to Tell You”

Post Summary:

• Discusses common signs of nail issues (dryness, discoloration, trauma)
• Shares practical at-home care advice
• Explains when to seek professional help
• Ends with a CTA to book a nail health check-up or download a checklist

This post doubles as a lead magnet or SEO asset and positions your brand as a trusted advisor.

How to Repurpose All This Content for Growth

• Reuse emails as blog posts or social content
• Create Pinterest pins from tips and seasonal designs
• Offer downloadable resources like a Nail Health Checklist
• Build affiliate income or in-store sales with recommended products

Recommended Tools to Build and Track Your Funnel

• ChatGPT – for campaign content, ideas, subject lines
• Canva – for visuals, guides, checklists
• Pinterest Trends – to drive seasonal interest
• AWeber / GoHighLevel – to automate delivery and track opens/clicks

Frequently Asked Questions

What is an email funnel and how does it work?

An email funnel is an automated series of messages designed to guide a lead toward becoming a customer. It nurtures trust, educates, and encourages a next step.

How can small businesses create an email funnel on a budget?

Start by using free tools like ChatGPT to write your emails, and platforms like MailerLite or AWeber to send them. Offer small perks or helpful tips in exchange for an email.

Can ChatGPT help write email campaigns?

Yes! It can write subject lines, full emails, series structures, blog posts, and even lead magnets in seconds. You’ll still want to tweak for voice and local flavor.

What kinds of funnels work best for small, local businesses?

Welcome sequences, seasonal promos, appointment reminders, and reactivation funnels for past clients all perform well. Combine educational content with soft CTAs.

Final Tips for Success

• Batch emails in groups of 3–4 so you’re not writing under pressure
• Mix promotions with education and personal connection
• Keep messages short, friendly, and useful
• Track your open and click rates and adjust over time

The best small business email funnels feel like help—not hype. With ChatGPT and the right approach, you can create one in a single afternoon.