Internet Marketing Skills | Ads, SEO, Funnels & Personal Brand Growth

Internet Marketing Skills is your practical playbook for building a personal brand, running profitable ads, improving conversions, choosing the right tools, and growing a real online business.

Whether you’re starting from zero or scaling what’s already working, use the sections below to jump straight to what you need right now.

Quick Jump:
Start Here ·
Ads & Attribution ·
Funnels & CRM ·
SEO & Content ·
AI for Marketing ·
Affiliate Marketing ·
E-commerce ·
Courses & Memberships ·
Checkout & Payments ·
Micro-SaaS ·
Reviews & Scam Checks

Start Here (Best “First Reads”)

If you’re new here, start with these foundations: niche selection, building assets, and getting a simple plan working.

Ads, Tracking, Attribution (Meta, CAPI, Measurement)

These guides focus on making ads work sustainably — better signals, better tracking, better decisions.

Funnels, CRM, Sales Systems (GoHighLevel, ClickFunnels, HubSpot)

Comparisons, pricing breakdowns, and choosing the right system based on how you sell.

Category Best Starting Point
GoHighLevel Go High Level · GoHighLevel Pricing · GoHighLevel SaaS · SaaS ROI Calculator
ClickFunnels & Alternatives ClickFunnels vs GoHighLevel · ClickFunnels Alternative · Pipeline Pro vs ClickFunnels
CRM Comparisons The Ultimate CRM Comparison · Best CRM for Agencies · Best CRM for Coaches · CRM for Plumbers · CRM for Coaches Checklist
Lead Magnet Download: Client Funnel Builder Starter Kit

SEO, Content, Blogging (Rank + Monetize)

Build traffic with content, convert it with the right offer, and scale what’s working.

AI for Marketing, Workflow, and “Search is Changing”

Tools, strategies, and real-world use cases for using AI to move faster — without losing quality.

Affiliate Marketing (Tools, Websites, Offers)

Affiliate marketing is simple when your content matches intent and your tracking is clean.

E-commerce (Shopify, WooCommerce, Platforms)

Platform selection, conversion basics, and what to focus on when you’re trying to sell online.

Courses, Communities, Memberships

Build a digital product that sells — and choose the right tech stack so you don’t rebuild later.

Checkout, Payments, Merchant Accounts

If your payments or merchant setup is fighting you, start here.

Popups, Email, and List Growth

WordPress + Hosting

Customer Support Platforms (Intercom, Zendesk, Integrations)

Micro-SaaS + Business Building

Podcasting

Reviews, Scam Checks, Side Hustles (Due Diligence)

These posts help you avoid wasted time and spot red flags before you join a program or “opportunity.”

Adult Niche Content

This section covers adult industry business topics for readers who are looking for it intentionally.

More Articles (Business, Motivation, Reality Checks)


Want a “Start Here” plan? Pick one track:

Traffic: SEO + content → SEO Content Strategies

Paid ads: tracking + optimization → Fix Tracking

Offer: courses/memberships → Build a Course

Get Matt’s Video Notes Here

Download Your PDF Report Here And Learn How
I Make Money Every Day With Simple
Websites And Affiliate Marketing…

DO YOU RUN ADS?

If you own a business and your ads cost a lot… pay close attention…

Client ad account showing 10X ROAS results from Meta ads strategy

This is an ad account for a client — she got 10X ROAS…

And this doesn’t account for the in-store conversions… this is under-representative…

Additional proof of ad performance showing close to $50K in revenue

Because she actually made closer to $50K!

Want to Learn More About The Strategy?

👉 Watch This Video

The Longer You Wait, The Worse It Gets.