HYROS is a server-side attribution and ad tracking platform built for businesses that spend real money on paid traffic and need accurate, actionable data across complex funnels.

Looking for specifics?

→ HYROS Updated Pricing
→ What Is HYROS Air?

→ HYROS Features & Capabilities

In simple terms:

HYROS exists to answer one critical question:
“Which ads are actually making me money?” — in a world where pixels, cookies, and browser tracking are increasingly unreliable.

This isn’t a beginner tool. HYROS is built for operators, agencies, and brands who understand that signal quality is now the game.

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What HYROS Is (High-Level)

HYROS is a first-party tracking + attribution system that connects:

• Your ad platforms (Meta, Google, TikTok, YouTube, etc.)

• Your websites & funnels

• Your checkout systems (Stripe, SamCart, ThriveCart, etc.)

• Your CRM

• Your email + phone data

• And optionally your offline conversions

…into a single source of truth for attribution.

It does this primarily via server-side tracking, not fragile browser pixels.

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Why HYROS Exists (The Real Problem It Solves)

Modern ad tracking is broken because of:

• Apple’s ATT (App Tracking Transparency)

• Browser privacy changes (Safari, Firefox, Brave)

• Ad blockers

• Cookie loss

• Cross-device behavior

• Multi-step funnels (webinar → email → sales call → close later)

The result for most advertisers:

• Meta says: 10 conversions

• Stripe says: 18

• Your bank account says: 22

• And you have no idea which ads actually worked

HYROS exists to close that gap.

Click To Learn More About HYROS

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What HYROS Actually Does

1. Server-Side Attribution

Instead of relying on:

• browser cookies

• client-side pixels

HYROS:

• captures data server-side

• matches users using email, phone, IP, device fingerprinting, and UTM data

• tracks users across multiple sessions, devices, and time windows

This is critical for:

• high-ticket offers

• long sales cycles

• webinars

• appointment funnels

• email-nurtured sales

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2. Multi-Touch Attribution (Not Just “Last Click”)

HYROS shows:

• first touch

• last touch

• assist touches

• full journey

So instead of:

“This ad converted.”

You see:

“This ad started the journey, this ad warmed them up, and this ad closed.”

This is strategically huge for creative testing and budget allocation.

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3. Revenue-Level Attribution

HYROS doesn’t just track leads.

It shows:

• revenue per ad

• revenue per campaign

• revenue per creative

• revenue per angle

This is the difference between:

“This ad gets cheap leads”
and
“This ad actually makes money.”

Serious distinction. Most platforms never show you this clearly.

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4. AI Optimization & Signal Feedback

HYROS feeds cleaned, deduplicated conversion data back into ad platforms using server-side integrations.

This improves:

• algorithm training

• audience building

• retargeting quality

• lookalike performance

• campaign stability

In the post-Andromeda Meta world, this matters more than most people realize.

Signal quality is now leverage.

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5. CRM, Call Tracking & Offline Conversions

HYROS can integrate with:

• CRMs (GoHighLevel, HubSpot, Salesforce, etc.)

• call tracking platforms

• appointment setters

• sales teams

So when a deal closes:

• days later

• over the phone

• after email nurturing

• via invoice

HYROS can still tie it back to the original ad and creative.

That’s massive for high-ticket operators.

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What Is HYROS Air?

→ Full HYROS Air Breakdown

HYROS Air is their next-generation attribution layer designed to improve tracking reliability and signal capture in a privacy-first environment.

In plain English:

HYROS Air focuses on:

• better data stitching

• improved cross-device matching

• stronger identity resolution

• more resilient tracking under privacy constraints

It’s HYROS adapting to:

• cookie death

• platform restrictions

• AI-driven ad delivery

• privacy regulation pressure

If you’re serious about longevity in paid acquisition, this is the direction the industry is moving.

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Who HYROS Is For

This part matters.

HYROS is for:

1. Serious Advertisers

Typically:

• $10k+/month ad spend (minimum)

• often $50k, $100k, $250k+ per month

• scaling offers

If you’re spending $10/day, HYROS is not your tool.

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2. Complex Funnels

HYROS shines when you have:

• webinars

• VSL funnels

• multi-page funnels

• quizzes

• applications

• booked calls

• long email sequences

• sales teams

The more complex the journey, the more valuable HYROS becomes.

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3. High-Ticket or High-LTV Businesses

Examples:

• coaching programs

• agencies

• masterminds

• SaaS

• info products

• local service businesses running serious ads

• ecom brands with backend offers

If one customer is worth $1k–$20k+, attribution accuracy matters a lot.

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4. Operators Who Care About Signal Quality

This is the subtle but important one.

HYROS users usually:

• understand that the algorithm is a learning system

• care about training data quality

• think in terms of feedback loops

• want to improve retargeting, warm audiences, and scaling stability

They’re not just “running ads.”
They’re engineering acquisition systems.

Click To Learn More About HYROS

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Who HYROS Is NOT For

Being direct:

• beginners

• people not running ads

• people with no funnel

• people who won’t implement

• people who won’t act on data

• people spending tiny budgets

HYROS does not fix:

• bad offers

• bad creative

• bad funnels

It reveals reality. That’s it.

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Where HYROS Fits in the Stack

Think of it like this:

HYROS sits between traffic and revenue as the truth layer.

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Why People Pay for HYROS

Not because it’s cool software.

They pay because:

• it exposes which ads are lying

• it shows what’s actually working

• it reduces wasted spend

• it improves algorithm learning

• it allows confident scaling

At scale, HYROS can:

• pay for itself in days

• prevent massive budget mistakes

• surface winning angles faster

Click To Learn More About HYROS