The Ultimate CRM Comparison for 2025: Features, Pricing & Best Use Cases

Published May 13, 2025 | By Matt

If you’re a small business owner, agency, or entrepreneur looking to choose the right CRM, you’re in the right place. Below is a comprehensive breakdown of 25 top CRM tools available in 2025. We’ve covered pricing, features, strengths, and the types of businesses each platform serves best.

🔍 CRM Platform Pricing Overview

Below is a breakdown of pricing and notable features to help compare platforms at a glance.

CRM Platform	Free Plan	Entry Paid Plan	Best For	Notable Features
GoHighLevel	No	$97/month	Agencies, marketers	Funnels, automation, booking, CRM, white-label, client portal
HubSpot CRM	Yes	$20/month (per user)	SMBs to enterprises	Free CRM, workflows, lead scoring, content tools, support ticketing
Klaviyo	Yes	$20/month (based on contacts)	Ecommerce brands	Email/SMS marketing, ecommerce segmentation, predictive analytics
ClickUp	Yes	$7/month (per user)	Teams, project managers	Task management, docs, calendars, dashboards, time tracking
Brevo (Sendinblue)	Yes	$25/month	SMBs, marketers	Email marketing, SMS, marketing automation, CRM
Salesflare	No	$29/month (per user)	Small B2B sales teams	Email tracking, contact enrichment, automated CRM entries
Insightly	No	$29/month (per user)	SMBs, service providers	CRM + project management, workflow automation, reporting
Pipeline CRM	No	$25/month (per user)	Sales teams	Sales pipelines, activity tracking, lead scoring
Folk	No	$10/month (per user)	Freelancers, small teams	Contact management, email campaigns, collaboration
Shore	No	~$30–$80/month (custom)	Service businesses	Scheduling, CRM, automated reminders
Salesforce	No	$25/month (per user)	Enterprises	Custom objects, deep integrations, automation builder
Keap	No	$79/month	SMBs, solopreneurs	Email marketing, landing pages, invoicing, CRM
Creatio	Yes	~$25–$50/month (custom)	Mid-market, enterprises	Low-code workflows, sales automation, service desk
Jetpack CRM	Yes	$11–$23/month (addons)	WordPress users, SMBs	Invoicing, quotes, contact tagging, WP-native interface
Zoho CRM	Yes	$14/month (per user)	SMBs, growing businesses	Sales signals, AI assistant, multichannel communication
Freshworks CRM	Yes	$18/month (per user)	SMBs, mid-market	Lead scoring, built-in phone, email tracking, chatbot

Our Favorite All-in-One CRM: GoHighLevel

🧾 Feature Checklist Comparison (Top 10 CRMs)

Feature / CRM	GoHighLevel	HubSpot	Klaviyo	ClickUp	Zoho CRM	Salesforce	Jetpack CRM	Freshworks	Less Annoying	Keap
Contact Management	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅
Sales Pipelines	✅	✅	❌	❌	✅	✅	✅	✅	✅	✅
Marketing Automation	✅	✅	✅	❌	✅	✅	❌	✅	❌	✅
Email Marketing	✅	✅	✅	❌	✅	✅	❌	✅	❌	✅
SMS Messaging	✅	✅	✅	❌	❌	❌	❌	✅	❌	✅
Booking/Scheduling	✅	✅	❌	❌	✅	✅	❌	✅	❌	✅
Workflow Automation	✅	✅	✅	✅	✅	✅	❌	✅	❌	✅
Reporting & Dashboards	✅	✅	✅	✅	✅	✅	✅	✅	❌	✅
Integrations	✅	✅	✅	✅	✅	✅	✅	✅	❌	✅
White-Labeling	✅	❌	❌	❌	❌	❌	✅	❌	❌	❌

✅ = Feature is included in most plans or core offerings. ❌ = Feature is not included or is very limited.

Click For Our Favorite All-in-One CRM GoHighLevel

💡 Key Takeaways by Category

⚖️ Pros & Cons of Top CRM Platforms

GoHighLevel

Pros: All-in-one platform; white-label option; strong automation and funnels; built for agencies.
Cons: No free plan; steeper learning curve; not ideal for basic CRM users.

HubSpot

Pros: Generous free plan; modular pricing; excellent UI; strong support and community.
Cons: Advanced features get expensive quickly; add-ons can add up.

Klaviyo

Pros: Best-in-class ecommerce integrations; powerful segmentation; data-driven campaigns.
Cons: Limited CRM functionality; pricing scales quickly with contact count.

ClickUp

Pros: Highly customizable for project workflows; affordable entry point.
Cons: CRM features are basic; better suited for task/project management.

Zoho CRM

Pros: Affordable; wide feature set; tightly integrated with Zoho ecosystem.
Cons: Interface can feel cluttered; some features require add-ons or other Zoho apps.

Less Annoying CRM

Pros: Simple, flat-rate pricing; very easy to use; great for solo operators.
Cons: Lacks advanced features; limited customization and integrations.

Jetpack CRM

Pros: Great for WordPress users; flexible with extensions; no monthly fees on the core plugin.
Cons: Not ideal for non-WordPress businesses; core features require multiple paid add-ons.

Salesforce

Pros: Extremely powerful and customizable; vast third-party app ecosystem.
Cons: Expensive; complex setup; overkill for many small businesses.

Click For Our Favorite All-in-One CRM GoHighLevel

✅ Best All-in-One CRM for Agencies

GoHighLevel: Combines CRM, marketing automation, landing pages, pipelines, booking, and more.

✅ Best Free CRM with Paid Scalability

HubSpot: Free tools for CRM, email marketing, and chat. Add hubs for marketing, sales, or service as needed.

✅ Best for Ecommerce

Klaviyo: Powerful segmentation and automation for online stores.

✅ Best for Project Management + CRM

ClickUp: Great for task tracking, collaboration, and light CRM functions.

✅ Best Budget-Friendly CRMs

Less Annoying CRM ($15), Folk ($10), and Zoho CRM ($14) offer solid value for small teams.

✅ Best WordPress-Integrated CRM

Jetpack CRM: Seamless plugin for WordPress users who want contact and invoice management.

✅ Best for Customer Support

Zendesk Sell and Helpdesk: Top picks for ticketing and service workflows.

✅ Best for Enterprise

Salesforce and Creatio: Offer extreme customization and robust tools for large teams.

✅ Best Niche CRM

Propspace: Built for real estate listings, contacts, and deal tracking.

Click For Our Favorite All-in-One CRM GoHighLevel

📌 Final Thoughts

The CRM you choose should align with your business goals and daily operations. For small businesses, tools like Zoho, Freshworks, Jetpack, and Less Annoying CRM are easy to adopt and cost-effective. Agencies may lean toward GoHighLevel for its built-in automation, while ecommerce brands will benefit most from Klaviyo‘s advanced segmentation.

If you’re unsure where to start, begin with a free plan from HubSpot, Zoho, or Jetpack CRM and grow as your needs evolve.

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The CRM you choose should align with your business goals and daily operations. For small businesses, tools like Zoho, Freshworks, Jetpack, and Less Annoying CRM are easy to adopt and cost-effective. Agencies may lean toward GoHighLevel for its built-in automation, while ecommerce brands will benefit most from Klaviyo‘s advanced segmentation.

If you’re unsure where to start, begin with a free plan from HubSpot, Zoho, or Jetpack CRM and grow as your needs evolve.

👉 Click Here To Download The Free Ultimate Client Funnel Builder Starter Kit