How To Develop An Internet Marketing Strategy

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Why Your Marketing Isn’t Working (Yet) You’ve tried posting on social, dabbling in ads, or writing a few blog posts—but the leads just aren’t rolling in. Sound familiar? You’re not alone. Most beginners struggle because they chase tactics without a plan. “Leads on autopilot” means building a simple system that attracts the right people, gets them to raise their hand, and nurtures them—all without you having to be “on” 24/7. This guide walks you through how to do just that.

Step 1: Shift Your Mindset — Help First, Sell Later Old-school marketing screams “Buy now!” New-school marketing whispers “Here’s how I can help.” If you’re just starting out, this one shift will unlock more trust, more leads, and better results. Give away real value—like checklists, how-to videos, or helpful emails—and watch your authority grow. Brands like HubSpot and Neil Patel built empires by teaching first and selling second. You can too.

Step 2: Understand the 3 Essentials to Grow Online Every digital marketing plan boils down to three parts:

• Traffic – How people find you (SEO, social, ads, etc.)
• Conversion – How you get them to give you their email or take a step
• Follow-up – How you stay top of mind until they’re ready to buy

Each piece works together. You don’t need all three perfect right away—but knowing how they connect gives you a roadmap.

Step 3: Build Your First Lead Machine (It’s Easier Than You Think) You only need three things:

1. Lead Magnet – A freebie your audience wants (checklist, template, etc.)
2. Landing Page – A simple page where people can grab your freebie
3. Email Sequence – A few emails that deliver value and build trust

Tools like ConvertKit, Systeme.io, and MailerLite make this easy. Don’t overthink it. Start simple and improve as you go.

Step 4: Choose ONE Traffic Source and Master It Trying to be everywhere at once leads to burnout. Instead, pick one traffic channel that fits your skills:

• Good writer? Try SEO or Pinterest
• Good on camera? Try YouTube or TikTok
• Want faster results? Try Facebook or Google Ads

Stick with it for at least 60–90 days. Consistency beats jumping between shiny platforms.

Step 5: Set Up Trust-Building on Autopilot You don’t need to be in people’s inboxes every day to build trust. Just set up:

• A welcome email that shares your story and what to expect
• 2–3 value-packed follow-ups
• One soft pitch (free call, product, next step)

Evergreen blog posts, YouTube videos, and helpful guides continue to build your brand even when you’re offline.

Step 6: Track What Matters (Ignore the Rest) You don’t need fancy dashboards when you’re starting. Just focus on:

1. Visitors – How many people are coming to your site
2. Opt-ins – How many are signing up
3. Open Rates – Are your emails being read?
4. Click-Throughs – Are people taking action?

Use tools like Google Analytics, ConvertKit, or Systeme.io’s built-in stats. Don’t let metrics distract you from progress.

Step 7: Grow Without Burning Out As you get traction, you’ll be tempted to do more. But growth isn’t about doing everything. It’s about doing the right things better. Look at:

• What to automate (like onboarding emails)
• What to outsource (like design or scheduling)
• Where to reinvest (ads, tools, or team help)

Stay focused. Keep it simple. And don’t chase every trend—double down on what’s already working.

Wrap-Up: Ready to Build Your Lead Engine? You now have the blueprint. Seven steps. One system. Start small: pick a lead magnet idea, set up a landing page, and write one welcome email. Then grow from there.

Want help? Download our free checklist to walk through the setup—or sign up for the email mini-course that walks you through every step with videos and templates.

Let’s build your lead engine together—one step at a time.