Internet Marketing Skills FAQ


What Does a Digital Marketer Do

In general terms a digital marketer is responsible for using digital channels to generate leads and increase the company’s brand awareness.

What Are Some Basic Internet Marketing Skills

  • Data analysis
  • Communication skills
  • Social media
  • Basic design skills
  • Content marketing
  • Pay per click advertising (PPC)
  • Affiliate marketing
  • Lead generation
  • Search engine optimization
  • Email marketing

What Are Some of the Hottest Digital Marketing Careers

  1. Social media coordinator
  2. SEO specialist
  3. Web developer
  4. Email marketing specialist
  5. Content manager and content strategist
  6. UX designer
  7. Digital marketing manager
  8. Virtual reality developers and editors

What Is a Content Marketer

Content marketing is a specific niche within the field of digital marketing. Content marketing and creation is an art form which requires creating educational material in a way that is entertaining to read or watch. Content should entice someone with valuable and engaging material. A content marketer needs to be both a story teller and a data specialist.

A content marketer is able to write and will be able to do so. You will do that by understanding the needs of your target audience. You will create engaging blog posts and use websites like to find out the questions that the audience frequently asks.

If you have a degree in the communication field you might want to consider becoming a content marketer.

What Is SEO and How Does SEO Work

SEO stands for search engine optimization which is the process of getting organic traffic from search engines. SEO works by making certain changes to your site or content so that the search engine will display your site as a top result to the search engine results page.

Step 1: Create a list of keywords

Step 2: Create something different or better than the sites ranked on the first page for those keywords

Step 3: Your site ranks as highly as possible on Google

The higher your site ranked the more visible your site is and the more visible your site is the more visitors and traffic is likely to generate.

There are different types of SEO:

  • on page SEO
  • off page SEO
  • technical SEO
  • local SEO

How they determine the best results is based on an algorithm which takes into consideration many factors like site authority, how relevant the content is, the quality of the content etc. Learning SEO is hard because there is a lot of information to learn about search optimization and how the search engines work and this can be overwhelming at first. To create SEO keywords you need to know how intent affect search results.

To improve your SEO and get ranked utilize anchor texts and give your site structure with the right headings. You can do SEO for yourself with some research and lots of practice.

What Is The Most Important Internet Marketing Skill

Communication skills. A digital marketing should be able to communicate in a way that the target audience would understand, along with communicating in a way that the target audience would find entertaining. At its highest level digital marketing is about lead generation, lead capturing and lead nurturing. Some other essential skills that a digital marketing needs to know are: being tech savvy and persuasive.

Internet marketing is based on company strategy and content creation. The most important components of a digital marketing strategy are mobile marketing, SEO and content creation. Content marketing is the heart of the most successful digital marketing campaigns. While the most difficult part of digital marketing is generating quality leads which are repeat customers. Quality leads are tough to come by. Technical skills are important too.

Where to Learn Internet Marketing Skills

You can learn internet marketing skills at I am a Wealthy Affiliate member since March 2016 and I’ve learned internet marketing skills on their platform, including how to create this site.

Then you can also follow higher education in Marketing or Digital Marketing and learn the skills and also get a diploma. But if you need these skills to work for yourself and create your online business I strongly recommend Wealthy Affiliate.

You can also start learning digital marketing for free with a free Wealthy Affiliate account.

What Are The Next Big Digital Trends in Marketing in 2023

Most notable digital marketing trends:

  • Voice search
  • SEO is adapting
  • Influencer marketing
  • Video marketing
  • Omni-channel marketing
  • Augmented Reality
  • Virtual reality
  • Chatbots
  • Used-generated content
  • Using machine learning for paid media
  • Commanding attention with TikTok and Reels
  • Focusing on local SEO
  • Marketing automation

What Is Programmatic Advertising

Programmatic advertising is a way to automatically buy and optimize digital campaigns, rather than buying directly from publishers.

By the end of 2021 80% of advertising spending was spent for programmatic advertising.

How Can Digital PR Improve a Brand’s Presence

In many ways digital PR is similar to offline PR. Digital PR relies on digital methods like SEO and social media. Companies can speak directly to their target audience in any time of the day and night. Traditional PR involves interacting with journalists and media representatives to get featured in the media.

The possibilities for online promotions are endless. Digital PR specialists use a wide variety of methods to generate online press coverages. They insure that press releases are optimized with links back to your site. Influencer marketing is part of this.

The goal of digital PR is to help improve a client’s reputation and increase their visibility. Building a strong brand in the digital age can be challenging but there are a wide variety of ways to achieve this. Digital PR can benefit your brand by establishing your brand identity and boosting your site’s traffic. Your SEO ranking for your target keywords will improve. Publishing high quality articles in authority sites will help you to generate more leads and sales.

It can improve your brand image and increase trust. It can repurpose your content. The more your content is shared and found, the more your site can be cited and shared. A single blog post can be repurposed as different types of content like a short video or an Infographic. It’s not a matter of simply of re-writing the content but also gaining more authority. As you continue to promote on social media, keep in mind that social media gives you the opportunity to converse with your target customers in a way that traditional marketing doesn’t make possible.

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