Keyword research is probably the most important step when it comes down to SEO.
Whether you are an e-commerce or blog owner, you need to realize that doing it well can be the difference between success and failure in your online strategies.
These days, there exist A LOT of tools that make this task pretty easy. And with a little bit of knowledge about this, you can be a search traffic magician bringing targeted visitors and more sales to your website.
As a website owner/marketer, you need to realize the power behind keyword research and how can it make your page visible on search engines.
There are a lot of techniques, tricks and ways that you can perform this task. But first, let’s start with the basics.
- 1 HOW DOES A KEYWORD SEARCH WORK?
- 2 KEYWORD TOOLS FOR SEARCH ENGINE OPTIMIZATION.
- 3 What is Jaaxy and how to do keyword research step by step with it?
- 4 1. Know your niche.
- 5 2. Think about 5-10 keywords that can be related to your industry.
- 6 3. Find similar keywords with Jaaxy.
- 7 4. Analyze your competitors for those keywords.
- 8 5. Look for some long-tail keywords:
- 9 5. Complete your long-tail with Google’s help.
- 10 6. Look out for your keyword difficulty.
- 11 CONCLUSION
HOW DOES A KEYWORD SEARCH WORK?
This step takes place when our customer/reader types what they look for in search engines such as Google, Yahoo or Bing.
The reader simply writes their search query such as “how to cook Bolognese pasta” and when they hit the “enter” button, all the search results related to this keyword, appear in the search engine results page (SERPS) allowing users to find what they need.
You, as a website owner take this as the process of looking those words that your potential markets search to include them in your articles and content strategy, taking into account your competition for these keywords (we’ll talk about this ahead).
How do SERPS benefit your website?
You want to be in the first results page search engines, and being there (and better yet, the first result for your keyword) can help you redirect all those people that look for “how to cook Bolognese pasta” to your website, and if you have great content that helps users and also is keyword optimized, you will dramatically increase your organic traffic. Do you see why this is so important?
For this task there exists A LOT of tools that you can use to find keywords that have a good search volume, are related to your industry and also with low competition rate.
You may be asking which keyword tools can help your online strategies, and that’s the next step.
KEYWORD TOOLS FOR SEARCH ENGINE OPTIMIZATION.
Today, there are literally hundreds -if not thousands- of tools that let website owners or marketers find keywords with good search volume that also are profitable.
Each one of them has its own features, and can help you with specific types of keywords that you can use to include in your content.
There are types of keyword tools (financially speaking) that can have some limited features if you don’t pay a complete version, and they are: Free/Paid. Let’s explain how each one works.
What is a free keyword tool?
A free keyword tool is simply that one you can use without paying anything and accessing to all its features.
Some good examples for this type are:
- UbberSuggest (ubbersuggest.com).
- Google adwords’ keyword tool planner.
- Google’s search results suggestions (this isn’t a tool, these are just recommendations that google makes for related terms that people are using).
What is a paid/freemium keyword tool?
As its name says, is the tool that you need to pay to get access to all its features.
We include both in the same type of keyword tool because they have the same characteristic: Paying to get all access.
Some good examples for this type are:
Both types of keyword tools can help you to find long-tail keywords, competition and user’s search intent, allowing you to create content that answers your readers query and also optimizes them for search engines (mostly of the times Google).
Now you are probably asking what is the best keyword research tool in 2017, and as this question doesn’t have a right or wrong answer (each website owner/marketer has his favorites), I have analyzed tools mentioned above, and others that are right now popular in the market and I concluded that a very useful tool for beginners and pro’s is Jaaxy.
What is Jaaxy and how to do keyword research step by step with it?
Jaxxy is a paid keyword research tool that includes a lot of features in just one software.
I have chosen it because it gives you the possibility of:
- Finding a lot of interesting and profitable keywords for any industry.
- “Spy” your competition to see why they are ranking better than you.
- Track your own search engines rankings (Google, Yahoo or Bing).
- You can also see: Google trends, Alexa topics, Amazon best sellers and twitter trends to look for trendy topics in your industry.
- Has an amazing free trial: This tool lets you search 30 keywords to see if you like it. If you don’t feel good with it, you don’t pay anything.
Jaaxy allows you to search your niche keywords to include them in your strategies and make your ecommerce/blog very profitable, which is the reason that you are here.
To do a keyword research step-by-step with this tool you should consider applying these aspects. You don’t have to mandatory follow them, but they are a good guide for you to do it.
1. Know your niche.
Whether you have a food blog, books, ecommerce or any industry that you are in, you must know all the information related to this so you can have a better overview to develop better strategies.
Following the example of the blog that teaches “how to cook Bolognese pasta” we are going to think that they have an Italian food website and they picked 8 possible terms for their niche. These words are:
- Italian food
- Bolognese pasta
- Best Italian dishes
- Gastronomy of Italy
- Italian recipes
- The best restaurants in Italy
- How to make Italian food tourism
- Italian food culture
- Best pasta types
3. Find similar keywords with Jaaxy.
Now that you have some seed keywords, you can start using Jaaxy’s keyword researcher to get some great ideas. In this case I’ll use “Bolognese pasta” as an example.
You need to go here:
Then you type your keyword and the tool is going to bring you results:
You can see that the tool gives you the average monthly traffic that the keyword has and the traffic that you potentially have if you appear in Google’s first results page.
Also, you can see some related keywords at the sidebar to take in consideration and a brainstorm part too.
4. Analyze your competitors for those keywords.
You go to search analysis:
Then you type your keyword and it will give you those sites that rank for it.
And the feature that is going to be very useful is the “view details” one.
Here you see that the tool gives you some information such as: Meta description, Meta keywords, word count, links and more.
As this a low searched keyword we don’t get too much information from there, but if you look for some that are in your industry and maybe have more competition probably you will get deeper information!
5. Look for some long-tail keywords:
Now that you have your main analysis (average search traffic and competitor “spy”) you can type your keyword in two tools that will help you find more keywords to add to your content or strategy. For this, you can use:
- Keyword tool io: This one will help you to find some long tail keywords that will perfectly fit your strategies.
This is a freemium tool, but even in its a free plan you can get great ideas.
You can see in above image good keyword ideas that you can include in your content.
- UbberSuggest: This tool gives you valuable keyword ideas that you can add to Jaxxy to see their average search traffic and competitor analysis.
First, put your keyword in their search box.
Then, it will give you some trendy and valuable keywords that you can add.
5. Complete your long-tail with Google’s help.
Some people don’t know how good it can be Google when it’s about looking for some extra keywords that we can use.
You just add your keyword in their search box and it will give you very good ideas that people are looking for.
See? You should try it 🙂
6. Look out for your keyword difficulty.
You need to realize that not all the keywords you choose will be easy to rank for. Is a must to see who are those that are ranking at the top to see if you can actually outrank them.
By the way, you can use the long-tail strategies above to help you with that task, and with the broad analysis you make with Jaxxy you’ll be able to make a great research.
Definitively, keyword research is a very important part to take in consideration in any SEO strategy.
If you want you have a good website performance you need to master this research to choose those right keywords for both Google and users.
By the way, using Jaaxy is going to be an amazing help for you due al its possibilities, being that the reason that I really recommend you use that tool to help improving your SEO efforts.