In this post I am going to show you:
- What is Google Analytics used for
- How to get Google Analytics tracking code
- How to install Google Analytics for WordPress
What is Google Analytics Used for?
Google Analytics is an online service provided by Google for free that helps you get some statistics related to your website. From Google Analytics you can have an idea of how many hits you have got on your website, in which page visitors enter to your site, how much time they spend on it, what percentage of your visitors are new ones. Content overview shows you which page seems to be more popular. Google Analytics is the most detailed program that shows statistics for your website and there is no other program in the world for this.
You can also see where your visitors are coming from (social media, Google results). You can also dig down a little deeper to discover more specifically from which place in the world your visitors come from. You can also discover which keywords they searched for. You can also see which search engine they are using.
You can also set up goals, seeing if people that go to your site do something like buy something, see where they went, landing page, review page ecc (this is called purchase funnel). Based on this analytics you can improve your site.
Get Google Analytics Tracking Code
For this you need a gmail account, if you don’t have one you have to create it. Google Analytics is completely free, so there’s no cost to get the statistics related to your site and also there is no other better tool for this.
Go to Google Analytics Homepage and click on Sign up on the right corner of the page.
Choose an account name. You can have many websites within the same account. Then write your website name. Grab your website URL and paste it there (just the URL, not the http part), select a relevant industry. Choose your country and time zone.
If you want to share your data with Google you can let the box that asks this checked. I recommend that you don’t share your Google data with Google and others. So uncheck them. Then click on Get Tracking ID.
In the table that opens choose your country and then click Agree. You will be able to see your tracking ID. Copy that ID. Now go to your WordPress site.
How to Install Google Analytics for WordPress
In this section I will show you how to install Google Analytics using the All in One Seo Plugin. So you need have installed the All in One Seo Plugin on your website. It’s actually a very simple process.
Go to All in One SEO, General Settings. Find the Google Analytics ID, which is under Google Settings. Add your ID. Paste the ID in the Google Analytics section. Then click Update the Options at the end of the page.
Check to see if it worked
Go to your site and visit a random page. Now you going going to check the statistic for yourself that will show that there is one visitor at your site which is you.
To check this, in your Google Analytics page, click on Home.
On the new table that opens click on All Web Site Data.
Click on Real-Time and Overview, and you will be able to see your website’s data.
You will see 1 visitor in the last minutes which is you, with your location data. This indicated that Google Analytics was installed.
If you have any questions you can ask them below.
How to Bring Traffic to your Website
The best way to add traffic to your website is from search engines.
Google Analytics is a tool to measure the traffic in your site. You can gain a lot of marketing knowledge from Google Analytics.