How to Fix Your Leaky VSL Funnel in 5 Minutes with the CASE Framework

How to Fix Your Leaky VSL Funnel in 5 Minutes with the CASE Framework

If your video sales letter (VSL) funnel is leaking money and failing to close deals, you’re not alone. A lot of businesses pump thousands into ads but struggle to convert leads into paying clients. The good news? There’s a simple 4-step process you can implement today to start seeing real improvements.

This isn’t just another theory. It’s a repeatable strategy used by marketing strategist Matt Fleischer to help businesses like yours close more deals through messenger DMs and phone calls.

Why Your Funnel Feels Broken

You’re probably not converting enough leads. Not because your offer is weak or your ads aren’t good enough—but because your funnel lacks structure on the back end. Instead of throwing more money at ads, fix the conversion leaks with this simple conversation framework.

Introducing the CASE Framework

C = Confirm Start by confirming why the lead is there. Treat it like a filtration process: Are they actually in the right place? What problem are they trying to solve? This shifts the conversation from small talk to problem-solving. Whether you’re a plumber, a divorce attorney, or a financial advisor, this is your chance to quickly identify the core issue.

A = Agenda Dig into their specific needs and pains. Ask smart questions: What’s the urgency? What’s stopping them from solving this today? Whether it’s leaking pipes or leaking ad spend, make sure you’re aligned with their reality.

S = Success This is where you share case studies or relatable experiences. When you can articulate their problem better than they can, you earn their trust. People buy outcomes, not products. Show them that others in their shoes have seen real success working with you.

E = End Game Finally, guide them to the next logical step. Want the plumber to fix your leak? You book the visit. Want legal help? Schedule a consultation. Keep it simple and actionable. A clear end game turns curiosity into commitment.

Plug This Framework Into Your Funnel Today

This framework works in direct messages, sales calls, and even in-person consults. It’s natural, conversational, and designed to convert. Instead of winging it or relying on pushy sales tactics, structure your interactions to build trust and close more deals.

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