Google Keyword Planner’s Hidden Opportunity for Earning $997 Per Lead!
So, you want to make money online… but you really don’t want to do anything? Look, nobody just gets handed cash for nothing—unless you win the lottery or have a rich grandma. The truth is, every legit way to make money online involves doing something—but what if you could focus on the minimum effective effort, and actually get paid for value that’s simple to deliver?
If you’re sick of “free info” that goes nowhere and want to skip the busywork, you’re in the right spot. I’ll walk you through a strategy I personally use—no hype, no scams, no need to be an expert. If you’re willing to learn just a little, you can get results faster than you think.
The Mindset: What Are You Actually Willing to Do?
- Are you willing to open your mind to something new—even if it’s outside your comfort zone?
- Can you give focused attention for a few minutes to actually learn a process?
- If so, this can work for you (and honestly, it’s easier than most online “side hustles”).
The Opportunity: Why Local Businesses Are Easy Targets for Big Money
- Real Ad Spend: Businesses like lawyers, doctors, and realtors spend huge money on Google ads—often $50, $100, sometimes even $200+ per click. That means they can burn through thousands (even hundreds of thousands) every month just to get a handful of leads.
- Your Value: If you help them rank organically (show up for free in Google), even for a few of those high-value keywords, you can save them a fortune—and get paid well for it.
The Step-by-Step Strategy: How To Turn Google’s System Into Your Payday
1. Research What Local Businesses Pay For
- Go to Google Keyword Planner (ads.google.com). It’s totally free—just need a Google account.
- Instead of doing generic research, narrow your focus to a specific local area (your city, or a hot market like Manhattan).
- Example from the video: I focused on New York County (Manhattan) because ad costs are sky high and businesses will pay for leads.
2. Find Insane Cost-Per-Click Keywords
- Search for a niche like “lawyer” or “personal injury attorney.” You’ll see some of these keywords are $20–$230 per click.
- These businesses get 1,000–10,000+ searches a month just in one city.
- For “car accident lawyer near me” in NYC: That’s $200,000/month in ad spend for just one keyword. Yes, they actually pay this.
3. Uncover Low-Competition, Easy-Win Keywords
- Your job isn’t to compete for the highest competition phrases.
- Instead, look for low competition “money keywords” that still get hundreds or thousands of monthly searches.
- Examples: “distracted driving accident attorney,” “hit and run accident lawyer,” “fire hydrant ticket lawyer,” “junior license restricted license.”
- Businesses often ignore these—so you can help them rank with simple content or page tweaks.
4. Reverse Engineer What’s Already Working
- Google your main keywords, check which businesses come up in the ads and top organic results.
- Use free or paid SEO tools (Ahrefs, SEMrush, or similar) to analyze these sites.
- Look for businesses with okay sites who aren’t ranking for those easy-win keywords—but could with a little help.
- Example: A law firm’s site ranking well for “traffic lawyer” but missing “distracted driving lawyer.” That’s a huge money gap!
5. The “No-Brainer” Pitch to Businesses
- Contact businesses already spending on ads (they get the value—no need to educate them).
- Instead of a hard sell, be real: “Hey, I noticed you’re not ranking for [keyword]. I help local businesses show up for these searches so you can get more clients without blowing your ad budget. Want to see what’s possible?”
- Offer to optimize their site or create a few targeted pieces of content—for way less than they’re spending on ads. Pricing: $500–$1,000+ for a content package that could generate recurring organic leads.
- Be honest: Don’t guarantee rankings, but highlight the recurring value and potential savings.
6. Play the Local Angle for Trust
- If you live nearby, mention it—“Hey, I’m in your area and found your site.”
- People buy from locals they trust, especially when you point out something specific about their site.
Real World Example Table
| Keyword | Ad Cost Per Click | Monthly Searches | Ad Spend/Month | Your Value to Business |
|---|---|---|---|---|
| Car accident lawyer NYC | $150–$230 | 1,000–10,000 | $150k–$230k | Free, recurring leads |
| Distracted driving attorney | $30–$100 | 1,000–3,000 | $30k–$100k | Easy win, little competition |
| Hit and run lawyer | $50–$100 | 1,100 | $55k–$110k | Untapped, low competition |
One client for a law firm can be worth $10,000–$800,000+… so your service quickly pays for itself.
Repurposing & Scaling: How to Make This Snowball
- Turn your successful pitches into case studies for your blog, LinkedIn, or cold outreach emails.
- Offer ongoing services: monthly SEO/content, Google My Business optimization, site audits.
- As you get results, document everything—turn it into YouTube videos, email series, or even an eBook.
- Teach others how to do this and take a cut as a consultant or coach.
What to Expect: No Magic Bullets, But Massive Leverage
- You will need to reach out to businesses (email or phone)—don’t expect them to magically come to you.
- Not every business will say yes, but every “yes” can be worth thousands to you (and much more to them).
- This is NOT “do nothing, get rich.” It is one of the highest leverage, lowest overhead ways to make legit money online with real skills—no audience, no tech headaches, no cold selling to broke people.
- Be honest, be persistent, and target businesses with money on the line.
Your Next Step: Own Your Platform Before You Pitch
Here’s the truth nobody tells you: If you’re going to offer this service (or any online service), you NEED your own site. Free platforms can disappear and take your reputation (and client leads) with them overnight.
Take the smart path: Host your own website where you control everything—your brand, your blog, your SEO results, and even your client content if you want. This lets you launch unlimited projects, store all your AI-generated tools or reports, and never worry about “getting banned” or losing your business.
I personally recommend the hosting at this link—unlimited sites, blazing speed, generous resources, killer support, and a rock-solid guarantee. This is the #1 first step for anyone serious about building real online income. Don’t wait—set up your site (or your agency’s client sites) here now. 🚀