Do This To Increase Sales On Slow Days
That Awkward Street Encounter… Turned Strategy Gold Ran into an old client on the street (he literally double parked to talk), and he asked me: “What can I do to bring in more business right now?” His slow season was unusually sluggish. Red flag. So I gave him seven actionable strategies any local business can run with—and I’m sharing them here.
Reconnect With Past Customers (Yes, You Should) You’ve already done the hard part—you served them once. Now it’s time to reengage. Reach out via:
- Text
- Phone
- Mailers with limited-time coupons or bundles
Use AI to help craft compelling messages. Offer value, not desperation. Think: “We miss you. Here’s a treat.” Stack incentives like small free add-ons (think shampoo samples, free consultations, etc.)
Run Flash Offers with Real Urgency Create 24-48 hour sales or “this week only” bundles. The key? A countdown and a clear CTA. If you’re in a physical location, add a surprise free gift for added delight (and conversion).
Dominate Local Social Media (With AI’s Help) Stay relevant with consistent, helpful content. Ideas:
- Seasonal tips (“Is your AC summer-ready?”)
- Worst-case scenario posts (“What if your AC fails mid-July?”)
- Photo-driven updates showing real service
- 5-star reviews with visuals
AI can generate Instagram checklist graphics and captions for you. Just stay hyper-local in your tags and language.
Optimize Your Google My Business Profile This is non-negotiable. Max out your profile:
- Fill every section (yes, all of them)
- Add fresh photos and videos
- Post updates weekly
- Upload screenshots of great customer texts or reviews
Publish High-Intent SEO Blog Posts Write content around what your customers are actually Googling:
- “Why does my drain smell bad?”
- “How to tell if my AC filter is clogged”
Each blog post should solve a real problem and end with a clear CTA. Add affiliate links where relevant (like Amazon products or service tools). It builds trust, traffic, and even passive income.
Build Your Email List with Offers Worth Opting Into Your list is a long-term asset. Incentivize signups with:
- Free guides or checklists
- Flash deal alerts
- Local-only offers
Even a 5% open rate on a 500-person list is 25 engaged potential buyers. Worth it.
Leverage Partnerships and Referrals Collaborate with other local businesses or influencers. Offer commissions for referrals. Turn satisfied customers into your street team.
Comparison Table: Strategy Impact vs. Ease of Execution
| Strategy | Ease of Implementation | Potential Impact | Quick Wins? |
|---|---|---|---|
| Reconnect With Past Customers | Easy | High | Yes |
| Flash Offers | Medium | High | Yes |
| Social Media Content | Medium | Medium-High | Yes |
| Google My Business Optimization | Easy | Medium | Yes |
| SEO Blog Posts | Medium-Hard | High | No |
| Email List Building | Medium | High | No |
| Referrals & Partnerships | Easy | Medium-High | Yes |
7 Quick Ways to Boost Business When It’s Slow
💬 Talk to Past Customers
- Send a “We Miss You” email
- Offer a reactivation discount
- Ask for referrals and reward them
🔥 Launch a Flash Offer
- 24–48 hour sales or bundles
- Create urgency with countdowns
📱 Boost Social Media Activity
- Run a giveaway or contest
- Post testimonials and success stories
- Go live and show behind-the-scenes
📈 Get Found on Google
- Update your Google Business Profile
- Ask for new customer reviews
- Publish an SEO blog post or FAQ
🧠 Build Authority
- Host a free class or workshop
- Share daily expert tips
- Post a case study or client win
👥 Collaborate
- Partner with a business or creator
- Run a joint offer or promo
- Give commissions to referrers
✉️ Email Your List
- Send a flash deal or bonus offer
- Share useful tips or behind-the-scenes
- Always include a strong CTA
Final Word AI has made all of this easier than ever. If you’re not using it to automate posts, craft outreach, or write blog content, you’re falling behind. Set aside one weekend, build out 30 days of content, and schedule it. Your future self will thank you.
Quick Recap Checklist
- Reconnect with old customers
- Launch a flash sale
- Post helpful, seasonal content
- Refresh Google My Business
- Write one SEO blog post per week
- Offer incentives for email signups
- Partner with other local pros
Ready to Take Full Control of Your Business’s Future? Don’t build everything on rented land. Hosting your own site means you own your traffic, your tools, and your income streams. Launch unlimited websites, store AI-generated assets, and futureproof your digital presence.