Whether you’re a life coach, business coach, wellness expert, or anything in between, managing your clients isn’t just about showing up for the session—it’s about everything that happens before and after. That’s where a good CRM (Customer Relationship Management) tool becomes essential — it doesn’t matter if you’re a life coach, bodybuilding, executive, online — this is for you.

In 2025, coaches need more than spreadsheets and sticky notes. You need tools that help you capture leads, automate follow-ups, book sessions, manage payments, and scale your programs—all without burning out. In this post, we’ve handpicked the best CRM tools specifically tailored to the needs of coaches. We’ve also got an awesome CRM ROI Calculator here.

What Coaches Need from a CRM

A CRM for coaches should do more than just track contact info. Here’s what to look for:

• Lead capture and nurturing
• Calendar integration and booking automation
• Email and SMS reminders or follow-ups
• Client pipeline tracking (free consult → paid client)
• Session notes and document storage
• Payments and invoicing
• Course or membership delivery (optional)

Click Here For Our CRM Checklist for Coaches

Top CRMs for Coaches in 2025

1. GoHighLevel – Best Overall CRM for Coaches

GoHighLevel is an all-in-one powerhouse that lets you manage your entire coaching funnel—from lead to paid client. It includes a CRM, funnel builder, calendar system, email and SMS automation, and even the ability to white-label your own platform.

Why it’s great for coaches:

• Easily track where each client is in your funnel
• Automate appointment reminders and follow-ups
• Host forms, surveys, and onboarding sequences
• Built-in reviews and testimonials features

Price: From $97/month. White-label available at $497/month.

Best for: Coaches scaling their practice or managing multiple client types/programs.

2. Kartra – Best for Coaches Selling Digital Products

Kartra is ideal for coaches who also sell courses, workbooks, or digital programs. It bundles funnel building, email marketing, scheduling, membership access, and more.

Why it’s great for coaches:

• Integrated checkout and upsells
• Easy email sequences for nurturing leads
• Solid analytics to track performance

Price: Starts at $119/month.

Best for: Coaches who want marketing automation and passive income.

3. Kajabi – Best for Coaches Offering Courses or Memberships

Kajabi is built for content-driven businesses. If your coaching includes video modules, recurring memberships, or premium access communities, Kajabi gives you the tools to deliver and scale.

Why it’s great for coaches:

• Beautiful course and membership delivery
• Simple email automation and pipelines
• Webinar and landing page templates included

Limitations: Not a true CRM—less suited for managing a sales pipeline.

Price: Starts at $149/month.

Best for: Course creators and digital educators who coach.

4. Systeme.io – Best Budget Option for New Coaches

If you’re just getting started and don’t want to pay hundreds per month, Systeme.io is a great entry point. It combines a basic CRM-like structure with funnels, email automation, course delivery, and even affiliate program tools.

Why it’s great for coaches:

• FREE plan with funnels, email, and course hosting
• Drag-and-drop page builder
• Tag-based contact management

Price: Free, with paid plans starting at $27/month.

Best for: New coaches launching their first offer.

5. GetResponse – Best for Email-First Coaching Businesses

GetResponse shines if you rely heavily on email to convert leads or run webinars. While it’s not a traditional CRM, its automation and funnel tools make it powerful for audience-based coaching.

Why it’s great for coaches:

• Advanced email sequences and segmentation
• Webinar and landing page builder included
• Lead scoring and tagging

Limitations: Doesn’t have built-in client pipelines or booking.

Price: Starts at $19/month.

Best for: Coaches who build their brand through newsletters, webinars, and email marketing.

Click Here to Try Our Favorite CRM For Coaches

Bonus: Tools That Aren’t True CRMs But Can Help

These tools aren’t full CRMs, but they’re popular in coaching workflows:

• ThriveCart – Checkout and upsell pages
• LeadPages – Simple landing pages
• HoneyBook – CRM for creatives (some coaches use it)
• Notion + Zapier – DIY client management for tech-savvy coaches

How to Choose the Right CRM for Your Coaching Business

Ask yourself:

• Do I want to automate emails and appointment reminders?
• Do I need to track where each client is in a pipeline?
• Will I offer courses or memberships?
• Am I comfortable with tech, or do I want simplicity?

Then:

• Match features to your current process
• Pick a tool that supports your next level—not just today
• Start small, then upgrade once you’ve validated your offers

Final Recommendation

🎯 Call to Action

Want help picking the right CRM for your coaching business?

👉 Visit internet-marketing-skills.com to grab your FREE CRM Setup Checklist and get step-by-step guidance to launch and automate your coaching systems.