Core Offerings and Target Audiences: Setting the Stage

• ClickFunnels: The brainchild of marketer Russell Brunson, ClickFunnels has long been a go-to for individuals and businesses focused on direct response marketing and selling products or services through structured sales funnels. Its ecosystem includes tools for email marketing (Follow-Up Funnels), affiliate management (Backpack), landing page creation, and basic e-commerce functionalities.
• GoHighLevel: Founded with the agency model in mind, GoHighLevel aims to be the central operating system for marketing agencies. It seeks to replace a multitude of disparate tools by offering an integrated suite that includes CRM, funnel and website building, email and 2-way SMS marketing, appointment scheduling, call tracking, reputation management, and, critically, white-labeling capabilities.

Feature-by-Feature Breakdown: Where They Shine and Diverge

1. Funnel Builder and Page Builder:

• ClickFunnels: Excels in its singular focus on funnel creation, with a vast library of templates and extensive training resources dedicated to funnel strategy and optimization.
• GoHighLevel: Matches ClickFunnels in the mechanics of funnel building and even allows for the import of funnels built on ClickFunnels, which can be a significant advantage for users considering a switch. Its builder is integrated within a broader suite of agency tools.

2. Website Builder:

• ClickFunnels 2.0: Significantly expanded its website building capabilities compared to its classic version, allowing for blogs, e-commerce storefronts, and more traditional website structures alongside funnels.
• GoHighLevel: Also includes a robust website builder, enabling agencies to create sites for themselves and their clients, often integrated with its CRM and marketing automation features.

3. Email Marketing and Automation:

• ClickFunnels: Offers integrated email marketing (Follow-Up Funnels in Classic, expanded in 2.0) allowing for broadcasts and automated sequences tied to funnel actions. It also supports 1-way SMS in some contexts.
• GoHighLevel: Provides comprehensive email marketing and automation, often with more advanced features like 2-way SMS conversations, a unified inbox, and the ability to manage campaigns for multiple client accounts from a central dashboard.

4. CRM and Client Management:

• ClickFunnels: Includes CRM features for managing contacts and tracking their journey through funnels. ClickFunnels 2.0 has enhanced these capabilities.
• GoHighLevel: Features an advanced CRM designed for agencies to manage their own leads as well as their clients’ leads. Its sub-account structure is a key differentiator, allowing agencies to provide each client with their own isolated environment within the platform, often white-labeled.

5. Agency-Specific Features (White-Labeling, Sub-Accounts):

• ClickFunnels: Primarily designed for a single business entity. While it allows for multiple users on higher plans, it is not structured for white-labeling or managing a large roster of distinct client businesses within one master account in the same way GoHighLevel is.
• GoHighLevel: This is where GoHighLevel stands out significantly. Its strong white-labeling capabilities allow agencies to brand the entire platform as their own. The Agency Unlimited plan, for instance, typically offers unlimited sub-accounts, enabling agencies to onboard and manage numerous clients seamlessly.

6. Ease of Use and Learning Curve:

• ClickFunnels: Often cited as being easier to use, especially for entrepreneurs focused solely on funnel building. Its interface is generally considered cleaner and more intuitive for its core purpose.
• GoHighLevel: Due to its extensive feature set encompassing a wide range of marketing and sales tools, GoHighLevel can have a steeper learning curve. It aims to replace many tools, which means there’s more to learn to leverage its full potential.

7. Pricing and Value:

• ClickFunnels: Typically offers a few tiered plans (e.g., starting around $97/month, with higher tiers like $297/month or more for ClickFunnels 2.0 with more features). The value is in its specialized funnel-building prowess and integrated marketing tools for a single business.
• GoHighLevel: Also offers tiered plans (e.g., Agency Starter around $97/month, Agency Unlimited around $297/month). While the entry price might be similar to ClickFunnels, the value proposition for agencies is that it can replace a multitude of other software subscriptions (for CRM, email marketing, SMS, scheduling, funnel building for multiple clients), potentially leading to significant overall cost savings for an agency.

Who Should Choose ClickFunnels?

• Entrepreneurs and small to medium-sized businesses focused on building and optimizing sales funnels for their own products or services.
• Users who prioritize ease of use and a streamlined experience specifically for funnel creation.
• Businesses that need a strong funnel builder with integrated (though perhaps less extensive than GHL) email marketing and e-commerce capabilities for their own brand.
• Those who value a large, active user community and extensive training resources focused on funnel marketing.

Who Should Choose GoHighLevel?

• Marketing agencies looking for an all-in-one platform to manage their own business and serve multiple clients.
• Businesses that require white-labeling capabilities to offer a branded software solution to their clients.
• Agencies needing to consolidate their tech stack and replace multiple tools for CRM, email marketing, SMS, funnel building, scheduling, and reputation management across numerous client accounts.
• Users who need robust 2-way SMS marketing and advanced client management features like unlimited sub-accounts.

The Final Verdict: Tailoring the Platform to Your Purpose

Monthly Recurring Revenue (MRR) is the holy grail for digital marketers looking to escape the constant grind of chasing new clients. With MRR, you create predictable income streams that grow over time, making your business more stable, scalable, and even attractive to investors. Whether you’re a freelancer, agency owner, or course creator, building MRR can change everything. In this guide, you’ll learn five proven MRR models, the tools to support them, and how to take action today.

What Is MRR in Digital Marketing?

📈 MRR is the amount of income your business generates every month from recurring payments—like subscriptions, service retainers, or memberships. Instead of getting paid once per project, you earn steadily each month.

Why it matters:

• ✅ Predictable revenue = less stress
• 📊 Better forecasting = smarter decisions
• 💰 Recurring income = higher business valuation

In short, MRR gives you leverage.

Whether you’re a life coach, business coach, wellness expert, or anything in between, managing your clients isn’t just about showing up for the session—it’s about everything that happens before and after. That’s where a good CRM (Customer Relationship Management) tool becomes essential — it doesn’t matter if you’re a life coach, bodybuilding, executive, online — this is for you.

In 2025, coaches need more than spreadsheets and sticky notes. You need tools that help you capture leads, automate follow-ups, book sessions, manage payments, and scale your programs—all without burning out. In this post, we’ve handpicked the best CRM tools specifically tailored to the needs of coaches. We’ve also got an awesome CRM ROI Calculator here.

What Coaches Need from a CRM

A CRM for coaches should do more than just track contact info. Here’s what to look for:

• Lead capture and nurturing
• Calendar integration and booking automation
• Email and SMS reminders or follow-ups
• Client pipeline tracking (free consult → paid client)
• Session notes and document storage
• Payments and invoicing
• Course or membership delivery (optional)

Click Here For Our CRM Checklist for Coaches

Top CRMs for Coaches in 2025

1. GoHighLevel – Best Overall CRM for Coaches

GoHighLevel is an all-in-one powerhouse that lets you manage your entire coaching funnel—from lead to paid client. It includes a CRM, funnel builder, calendar system, email and SMS automation, and even the ability to white-label your own platform.

Why it’s great for coaches:

• Easily track where each client is in your funnel
• Automate appointment reminders and follow-ups
• Host forms, surveys, and onboarding sequences
• Built-in reviews and testimonials features

Price: From $97/month. White-label available at $497/month.

Best for: Coaches scaling their practice or managing multiple client types/programs.

2. Kartra – Best for Coaches Selling Digital Products

Kartra is ideal for coaches who also sell courses, workbooks, or digital programs. It bundles funnel building, email marketing, scheduling, membership access, and more.

Why it’s great for coaches:

• Integrated checkout and upsells
• Easy email sequences for nurturing leads
• Solid analytics to track performance

Price: Starts at $119/month.

Best for: Coaches who want marketing automation and passive income.

3. Kajabi – Best for Coaches Offering Courses or Memberships

Kajabi is built for content-driven businesses. If your coaching includes video modules, recurring memberships, or premium access communities, Kajabi gives you the tools to deliver and scale.

Why it’s great for coaches:

• Beautiful course and membership delivery
• Simple email automation and pipelines
• Webinar and landing page templates included

Limitations: Not a true CRM—less suited for managing a sales pipeline.

Price: Starts at $149/month.

Best for: Course creators and digital educators who coach.

4. Systeme.io – Best Budget Option for New Coaches

If you’re just getting started and don’t want to pay hundreds per month, Systeme.io is a great entry point. It combines a basic CRM-like structure with funnels, email automation, course delivery, and even affiliate program tools.

Why it’s great for coaches:

• FREE plan with funnels, email, and course hosting
• Drag-and-drop page builder
• Tag-based contact management

Price: Free, with paid plans starting at $27/month.

Best for: New coaches launching their first offer.

5. GetResponse – Best for Email-First Coaching Businesses

GetResponse shines if you rely heavily on email to convert leads or run webinars. While it’s not a traditional CRM, its automation and funnel tools make it powerful for audience-based coaching.

Why it’s great for coaches:

• Advanced email sequences and segmentation
• Webinar and landing page builder included
• Lead scoring and tagging

Limitations: Doesn’t have built-in client pipelines or booking.

Price: Starts at $19/month.

Best for: Coaches who build their brand through newsletters, webinars, and email marketing.

Click Here to Try Our Favorite CRM For Coaches

Bonus: Tools That Aren’t True CRMs But Can Help

These tools aren’t full CRMs, but they’re popular in coaching workflows:

• ThriveCart – Checkout and upsell pages
• LeadPages – Simple landing pages
• HoneyBook – CRM for creatives (some coaches use it)
• Notion + Zapier – DIY client management for tech-savvy coaches

How to Choose the Right CRM for Your Coaching Business

Ask yourself:

• Do I want to automate emails and appointment reminders?
• Do I need to track where each client is in a pipeline?
• Will I offer courses or memberships?
• Am I comfortable with tech, or do I want simplicity?

Then:

• Match features to your current process
• Pick a tool that supports your next level—not just today
• Start small, then upgrade once you’ve validated your offers

Final Recommendation

🎯 Call to Action

Want help picking the right CRM for your coaching business?

👉 Visit internet-marketing-skills.com to grab your FREE CRM Setup Checklist and get step-by-step guidance to launch and automate your coaching systems.

Understanding the White-Label Model: Implications for Pipeline Pro Users

1. Middleman Support: When you encounter technical issues or require assistance, your support requests to Pipeline Pro might need to be escalated to GoHighLevel’s actual support team. This can lead to delays and potentially less direct or expert assistance compared to dealing directly with the original software provider.
2. Dependency on GoHighLevel: The stability and continuity of Pipeline Pro are intrinsically linked to GoHighLevel’s white-label program and the specific agreement the operators of Pipeline Pro have with GoHighLevel. If GoHighLevel were to change its white-label terms, or if the entity behind Pipeline Pro were to discontinue their GoHighLevel SaaS subscription, users of Pipeline Pro could find their funnels, data, and access at risk.
3. Business Model Stability: Offers like a “lifetime deal” for Pipeline Pro (as has been marketed) are built on this white-label foundation. The long-term viability of such a deal depends entirely on the continued relationship between Pipeline Pro and GoHighLevel, and the financial sustainability of Pipeline Pro itself as a reseller.

Feature and Functionality Showdown

Key Differentiators for Prospective Buyers:

• Reliability and Stability: ClickFunnels is a standalone, established company with a long track record. Pipeline Pro, as a white-label, carries the inherent risks of a reseller model. If stability and direct accountability are paramount, ClickFunnels presents a more straightforward and historically reliable option.
• Support: Direct access to expert support is a hallmark of established SaaS platforms like ClickFunnels. With Pipeline Pro, you are dealing with an intermediary, which can complicate and slow down support, especially for technical issues requiring GoHighLevel’s intervention.
• Templates and Ease of Start-up: ClickFunnels typically includes a wide array of free, professionally designed templates to get users started quickly. Pipeline Pro, according to research, may offer very few or no free templates, requiring users to purchase template packs at an additional cost, potentially negating the initial low price of a lifetime deal if you’re not a design expert.
• True Cost and Feature Access: While Pipeline Pro might advertise a very low entry point (like a $37 lifetime deal), essential features like email marketing, automation, and even templates might be locked behind additional monthly subscriptions (e.g., a “Marketing Automation Suite”) or one-time purchases. ClickFunnels’ tiered monthly plans, while higher, are generally more transparent about what features are included at each level.
• Long-Term Viability: ClickFunnels invests heavily in its own platform development and support. The long-term viability of a white-label reseller like Pipeline Pro is tied to the reseller’s business practices and their ongoing relationship with GoHighLevel.

Who is Pipeline Pro For?

• Tech-savvy users or web designers who are fully aware they are purchasing a GoHighLevel white-label instance, understand its capabilities and limitations, and are comfortable with potentially indirect support and the risks involved. They might see the low entry price as a way to access the GoHighLevel framework if they can manage the setup and potential template costs themselves.
• Users on an extremely tight initial budget who are willing to accept the risks and limitations for a lower upfront cost, understanding that full functionality might require further investment.

Who is ClickFunnels 2.0 For?

• Serious entrepreneurs and businesses who need a reliable, comprehensive, and well-supported platform for building sales funnels, websites, and managing online courses and communities.
• Users who value an all-in-one solution where core features like email marketing, CRM, and funnel building are deeply integrated and supported directly by the platform provider.
• Individuals and teams who prioritize ease of use and access to ready-made templates to launch funnels quickly and efficiently.
• Businesses looking for a platform with a strong reputation, a large user community, and extensive training resources.

The Verdict for the Prospective Buyer

Sales and marketing are the twin engines of business growth. While they often share the common goal of generating revenue, they approach this mission in fundamentally different ways. Understanding how these functions differ, how they complement each other, and how to align them is essential for entrepreneurs, business teams, and software buyers seeking to scale.

Sales vs. Marketing: At a Glance

Key Differences Between Sales and Marketing

1. Approach and Process

• Marketing uses data and insights to build campaigns that resonate with target audiences. It focuses on market research, brand storytelling, and inbound strategies to attract leads.
• Sales builds relationships through personalized outreach, addressing individual needs, presenting solutions, and closing deals.

Buyer Tip: Marketing software often includes campaign builders and analytics, while sales software emphasizes pipeline visibility, lead tracking, and follow-ups.

2. Focus and Priority

• Marketing aims to increase awareness and deliver qualified leads.
• Sales focuses on hitting revenue targets and turning qualified leads into paying customers.

Buyer Tip: Look for alignment tools (like CRMs with marketing automation) to track lead status and ROI across both functions.

3. Pull vs. Push Strategy

• Marketing pulls prospects in via content, ads, and SEO.
• Sales pushes by directly contacting and guiding leads to decision.

Buyer Tip: If your team is stronger in one area, consider tools that bolster the weaker function to balance the funnel.

4. Time Horizon

• Marketing plays a long game, focusing on building reputation and staying top-of-mind.
• Sales works on short cycles and needs timely conversions.

5. Target Audience Scope

• Marketing reaches wider audiences.
• Sales zeroes in on individual or small group decision-makers.

Sales and Marketing Processes

Marketing Process:

• Research: Understand the market and customer needs.
• Strategy: Define positioning, pricing, and content goals.
• Campaigns: Launch email, social, ad, and SEO campaigns.
• Lead Gen: Capture leads via landing pages and CTAs.
• Analysis: Use analytics to improve future outreach.

Sales Process:

• Prospecting: Identify potential leads (from marketing or outreach).
• Qualifying: Determine fit and buying readiness.
• Pitching: Present personalized solutions.
• Objection Handling: Address concerns.
• Closing: Finalize the deal.
• Follow-up: Manage relationships and upsell.

Popular Marketing Strategies

• Content Marketing
• Social Media Marketing
• SEO
• Email Marketing
• Paid Ads (Google, Facebook)

Common Sales Methodologies

• SPIN Selling
• Solution Selling
• Consultative Selling
• Relationship Selling

Why Sales and Marketing Must Work Together

Aligning sales and marketing—often called Smarketing—is crucial for:

• Better lead quality
• Higher conversions
• Shorter sales cycles
• Improved customer experiences
• Better ROI on marketing spend

How to Align:

• Shared definitions for MQLs/SQLs
• Unified CRM or software stack
• Joint meetings and feedback loops
• Overlapping KPIs (e.g., revenue, conversion rates)
• Clear lead handoff process

Final Takeaway

Sales and marketing are distinct, but tightly interwoven. A strong marketing team builds awareness and fills the pipeline; a strong sales team capitalizes on that momentum to generate revenue. For business owners and software buyers, the best tools are those that bridge the gap, enabling both teams to collaborate and thrive.

Look for solutions that:

• Track the full customer journey
• Provide both campaign and sales metrics
• Offer automation and personalization tools
• Scale with your business growth goals

📥 Grab the Free Funnel Builder Starter Kit

Want to streamline your sales and marketing processes using automation that actually converts?

🚀 Download the Ultimate Client Funnel Builder Starter Kit – a proven system that shows you:

• How to follow up with leads automatically
• Book more calls without lifting a finger
• Track every deal from lead to closed client

👉 Click here to get the free kit

No fluff. Just results. If you’re serious about scaling with less chaos and more clarity, this is where you start.

Not all web pages are created equal. If you’re trying to grow your business online, you’ve likely come across two terms: landing pages and websites. They may seem similar, but they serve very different roles.

In this guide, we’ll break down what each one does, when to use them, how they affect your traffic sources (like SEO vs. ads), and why the difference can save you time and money.

What Is a Website?

A website is your brand’s digital home. It’s made up of multiple pages that help people explore who you are, what you offer, and how to connect with you.

Common traffic sources for websites:

• Google search (SEO)
• Direct visits (typing in your URL)
• Referral links from other websites

Websites are designed for exploration. They include navigation menus, about pages, blog posts, contact forms, service lists, and more.

What Is a Landing Page?

A landing page is a single, focused page with one goal — to get the visitor to take action.

Common traffic sources for landing pages:

• Paid ads (Google, Facebook, etc.)
• Email campaigns
• Influencer or affiliate links

Unlike websites, landing pages eliminate distractions. There’s usually no menu, no sidebars — just a headline, a short pitch, and a call to action (CTA).

Key Differences: Landing Page vs Website

When to Use a Landing Page

• You’re running paid ads and want conversions
• You’re offering a free download, webinar, or limited deal
• You want to A/B test headlines, CTAs, or page layouts
• You’re targeting a specific group of people with one message

When to Use a Website

• You want to grow your long-term online presence with SEO
• You need to show multiple services or product options
• You’re providing educational content (blog, FAQ, tutorials)
• You want to build brand trust and answer different user needs

SEO vs. Direct Traffic: Why It Matters

Websites are built for long-term organic traffic. With blogs and internal links, they rank on Google and bring in visitors steadily over time.

Landing pages are built for campaigns. They rely on paid or direct traffic to work, and are designed for speed — not scale.

In short:

• If you want to grow steadily, build a great website.
• If you want fast results, run ads to a landing page.

For best results, use both: your website builds trust, and your landing page drives the action.

Final Thoughts

You don’t have to choose one over the other. Think of your website as the digital storefront and your landing page as the checkout counter for a specific promotion.

Use your website to educate, inform, and support. Use landing pages to convert.

Together, they form the foundation of a smart digital strategy.

Navigating the landscape of marketing and sales software can feel like charting a course through a dense fog. Two prominent platforms—ActiveCampaign and ClickFunnels—stand out. Both help businesses attract, engage, and convert customers, but they do so in very different ways.

This guide compares their features, strengths, pricing, and ideal use cases to help you choose the right platform for your goals in 2025.

Quick Comparison Table

Core Feature Comparison

Email Marketing & Lead Capture

ActiveCampaign offers powerful email tools: personalized campaigns, 250+ templates, and advanced automation. Its form builder supports inline, pop-up, and floating formats.

ClickFunnels includes basic email capabilities mainly used to support its funnels. Lead capture is done via funnel pages. Automation and segmentation are less flexible.

Choose ActiveCampaign if email is a major part of your strategy.

Sales Funnels & Landing Pages

ClickFunnels dominates this category. Its drag-and-drop funnel builder, upsells, order bumps, and templates make launching funnels fast.

ActiveCampaign provides landing pages but lacks a full funnel builder. You’d need to manually tie automations, pages, and CRM stages together.

Choose ClickFunnels if your business runs on converting leads through sales funnels.

Marketing Automation

ActiveCampaign includes a visual automation builder with over 30 triggers and 40+ actions. Automations can span email, SMS, CRM, and more.

ClickFunnels focuses on automations within the funnel, like abandoned cart sequences and upsell follow-ups. Broader customer lifecycle automations are limited.

Choose ActiveCampaign for lifecycle marketing; ClickFunnels for funnel-specific automation.

CRM Functionality

ActiveCampaign offers a full CRM with deal pipelines, task management, and lead scoring. It integrates with automations.

ClickFunnels includes basic CRM functions like contact tracking and purchase history, mainly within funnels.

Choose ActiveCampaign if pipeline and team sales tracking are important.

Integrations

ActiveCampaign integrates natively with over 900 tools and platforms. It also supports Zapier.

ClickFunnels has fewer native integrations (~100+), but Zapier expands its flexibility.

Choose ActiveCampaign for broader tool compatibility.

Ease of Use

ActiveCampaign has a clean UI, guided setup, and strong user reviews for ease of use.

ClickFunnels has a learning curve but rewards users with powerful funnel-building capabilities.

Choose ActiveCampaign if you want a smoother onboarding. ClickFunnels if you’re ready to dive into funnel strategy.

Pricing Overview

Choose ActiveCampaign if you’re budget-conscious or just starting out. Choose ClickFunnels if funnels are your main revenue driver.

Final Recommendation

Choose ActiveCampaign if:

• You focus on long-term lead nurturing and lifecycle marketing.
• Email personalization, segmentation, and CRM are crucial.
• You want deep automation across channels.
• Your tech stack is diverse and needs strong integrations.

Choose ClickFunnels if:

• You rely on funnels to generate leads, sales, or webinar signups.
• Speed and simplicity of funnel creation are top priorities.
• You want upsells, downsells, and optimized conversion paths.

FAQs

Is ClickFunnels better than ActiveCampaign?
Not better—just different. ClickFunnels excels at funnel creation. ActiveCampaign is stronger for email marketing and automation.

Can I use both together?
Yes. Many businesses use ClickFunnels for funnel pages and ActiveCampaign for emails and CRM.

Which is cheaper?
ActiveCampaign generally starts cheaper, especially for small lists. ClickFunnels has a higher monthly cost but includes all funnel tools.

Do either have free trials?
Yes. Both offer trials (often 14 days), though ClickFunnels may require payment info upfront.

By aligning your choice with your actual needs—whether that’s funnel conversion or customer nurturing—you can pick the platform that powers your marketing growth in 2025 and beyond.

If you’re in the digital marketing or agency space, you’ve probably heard of GoHighLevel. But is it really worth paying $497/month for their top-tier plan? In this post, we’re breaking down every pricing tier, what you actually get, and whether it’s the right investment for your business.

What Is GoHighLevel?

GoHighLevel is an all-in-one marketing platform built for agencies, marketers, and SaaS resellers. It combines CRM, funnel building, email and SMS marketing, scheduling, automation, and white-label features—replacing tools like ClickFunnels, ActiveCampaign, Calendly, and more.

GoHighLevel Pricing Plans (2025)

Here’s a look at GoHighLevel’s pricing tiers:

Click Here To Learn More About GoHighLevel

What You Get With Each Plan

Real-Life Use Case Scenarios

$97 Plan – Agency Starter (Solo Marketer)
Case: You’re a freelancer running Facebook Ads for local businesses. You don’t need client portals—you just need funnels, a CRM, and SMS/email automation for your own use. The Starter plan gives you the basics without overwhelming complexity.

• 1 account (no client sub-accounts)
• CRM, funnels, calendars, email & SMS automation
• Basic reporting and tracking tools

$297 Plan – Agency Unlimited (Growing Agency)
Case: You manage 5–10 small business clients and want to offer them branded dashboards, lead tracking, and appointment booking. With Unlimited, you can create a sub-account for each one, manage everything in one place, and scale with zero tech debt.

• Unlimited client sub-accounts
• White-label dashboard
• Client reporting and branded portals

$497 Plan – SaaS Pro (Reseller or White-Label Agency)
Case: You’re ready to build your own branded SaaS platform. You white-label GoHighLevel, automate billing, and offer client accounts with tiered pricing (e.g. $97, $197, $297). This plan is for agency owners who want recurring revenue and brand control.

• Everything in Unlimited
• Full SaaS mode (resell under your brand)
• Automated billing and tiered pricing for your clients
• Priority support and premium integrations

Optional Add-Ons:

• White-labeled mobile app: $497 setup + $49/month
• HIPAA Compliance: $297/month
• Yext for Reputation Management: $30/month/location

Click Here To Learn More About GoHighLevel

Real Costs Behind the Scenes

While the monthly fee is predictable, here are the extras you might not be considering:

• SMS (Twilio): Pay-as-you-go for all client texts
• Emails (Mailgun): Additional email usage costs
• White-labeled mobile app & HIPAA compliance: Optional but useful for specific niches
• Onboarding time and client setup if you’re reselling it as a SaaS

Is the $497 Plan Worth It?

The $497/month plan is ideal if you:

• Want to resell GoHighLevel as your own software
• Need full white-label features
• Have (or plan to have) multiple clients
• Want to automate recurring revenue

ROI Breakdown Example:

• If you charge 10 clients $97/month each = $970 revenue
• Subtract $497 = $473/month in profit, not counting upsells or add-ons

If you have even a small client base, the numbers start to make sense quickly.

How GoHighLevel Compares to Alternatives

Click Here To Learn More About GoHighLevel

Frequently Asked Questions

Is GoHighLevel worth $497/month?
If you’re planning to resell GoHighLevel as your own SaaS or manage dozens of clients, yes. You can quickly turn a profit by charging each client a monthly fee using the white-label SaaS mode.

Does GoHighLevel have a free trial?
Yes, they typically offer a 14-day free trial so you can test all the features.

What’s the cheapest GoHighLevel plan?
The cheapest plan is the Agency Starter at $97/month, which includes CRM, funnels, and automation—but no sub-accounts.

Can I white-label GoHighLevel?
Yes, white-labeling is available starting with the $297/month Unlimited plan. Full SaaS white-label with automated billing comes with the $497/month plan.

Are there any hidden costs?
Yes—email and SMS usage is billed separately through Twilio and Mailgun, and some optional add-ons like HIPAA compliance or mobile apps cost extra.

Final Verdict

• $97 Plan is great for solo entrepreneurs.
• $297 Plan is a sweet spot for growing agencies.
• $497 Plan is a no-brainer if you’re building a SaaS.

If you’re serious about scaling or want to white-label your own platform, the $497 plan gives you the infrastructure to do it without building software from scratch.

Call to Action

Ready to test it out yourself? Click here to start your GoHighLevel free trial and see which plan fits your business best.

👉 Bonus: Grab our free GoHighLevel SaaS ROI Calculator to see how many clients you need to make it pay for itself.

Running a plumbing business means juggling client calls, scheduling jobs, dispatching techs, and sending invoices—often all in the same day. That’s why having a reliable, plumber-friendly CRM (Customer Relationship Management) tool is no longer optional. The right CRM helps you stay organized, save time, and deliver better service.

In this guide, we’ll break down why plumbers need a specialized CRM, what features to look for, and which CRM platforms stand out.

Click here for our favorite CRM for plumbers

Why Plumbers Need a Specialized CRM

Plumbing isn’t like selling software or managing a sales team. It’s a field-based business with fast-moving jobs, service requests, and mobile technicians. Here’s what makes a good CRM essential:

• Job Scheduling & Dispatching: Quickly assign techs and manage routes.
• Mobile Access: Let techs view jobs, log updates, and upload photos from the field.
• Estimates & Invoicing: Send quotes and collect payments faster.
• Customer History: Track past work, equipment, and service notes.
• Automation: Set reminders for service calls or unpaid invoices.
• Reputation Management: Send review requests after each job.

Key Features to Look for in a Plumbing CRM

When choosing a CRM for your plumbing business, look for tools that support your workflow, not just contact management. Must-have features include:

• Drag-and-drop job scheduling
• Field-friendly mobile app
• On-site payments and invoicing
• Automated appointment reminders
• Customer service history tracking
• Google review follow-up tools

Top 7 CRMs for Plumbers (Reviewed)

1. Jobber (Best all-around for plumbing businesses)

• Pros: Easy scheduling, invoicing, client hub, great mobile app
• Cons: Fewer advanced automations
• Pricing: From $49/month

2. Housecall Pro (Best for mobile-friendly field management)

• Pros: Smooth dispatch, in-field payments, review tools
• Cons: Some features locked behind higher plans
• Pricing: From $65/month

3. GoHighLevel (Best for automation-focused owners and agencies)

• Pros: CRM + funnel builder + SMS/email automation
• Cons: Not plumbing-specific out of the box
• Pricing: From $97/month

4. ServiceTitan (Best for large plumbing operations)

• Pros: Payroll, financing, inventory, call tracking
• Cons: Expensive and requires training
• Pricing: Custom pricing

5. Zoho CRM (Best low-cost, customizable option)

• Pros: Affordable, highly customizable
• Cons: Needs plugins for plumbing workflows
• Pricing: From $14/month

6. Workiz (Best for call-heavy teams)

• Pros: Built-in phone system, dispatching, invoicing
• Cons: Some features only on Pro plan
• Pricing: From $65/month

7. FieldPulse (Great balance of features and support)

• Pros: Easy to use, solid support, inventory tracking
• Cons: Smaller user base
• Pricing: From $60/month

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CRM Comparison Table for Plumbers

Which CRM Is Right for Your Plumbing Business?

• Solo or small team? Jobber or FieldPulse offers simplicity and core tools.
• Mobile team on the move? Housecall Pro or Workiz is field-friendly.
• Need powerful automation? GoHighLevel delivers multi-channel tools.
• Managing a larger operation? ServiceTitan scales with complex needs.
• On a tight budget? Zoho CRM with custom setups works well.

Real-World Feedback: GoHighLevel Testimonials

“GoHighLevel has completely transformed the way I run my agency. The automation features alone have saved me countless hours each week.”

• Agency Owner, G2 Review

“I love how everything is in one place: CRM, email marketing, SMS, funnels, and more. It’s a true all-in-one solution for agencies.”

• Marketing Consultant, Trustpilot

“The ability to white-label the platform and offer it to my clients under my own brand is a game-changer for my business.”

• SaaS Reseller, Capterra

“Customer support is top-notch. Every time I have a question, they are quick to respond and genuinely helpful.”

• Small Business Owner, G2

“The workflow automation and pipeline management tools are incredibly powerful. I can track leads, automate follow-ups, and close deals faster.”

• Sales Manager, Trustpilot

“Switching to GoHighLevel saved me over $500 a month by eliminating the need for multiple software subscriptions.”

• Digital Marketer, Capterra

“The onboarding process was smooth, and the training resources are very comprehensive. I was able to get up and running quickly.”

• Freelance Marketer, G2

These testimonials reflect common themes: time savings, tool consolidation, automation power, and responsive support.

Bonus: Use Case Scenarios

• Small Team Plumbing Business (1-3 techs): Needs simple scheduling, invoices, and reminders. Jobber or FieldPulse is ideal.
• Mid-Sized Plumbing Operation (4-10 techs): Needs dispatching, review management, and field tracking. Consider Housecall Pro or Workiz.
• Growth-Focused or Franchise Model: Needs automation, multi-location control, and funnels. GoHighLevel or ServiceTitan delivers.

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FAQ: Common CRM Questions for Plumbers

What’s the easiest CRM for a solo plumber?
Jobber or FieldPulse. They’re built for simplicity and field use.

Can these CRMs send appointment reminders to customers?
Yes. Most support SMS/email reminders out of the box.

Do I still need QuickBooks if my CRM handles invoicing?
Possibly not. Some CRMs integrate directly with QuickBooks or offer built-in accounting tools.

Can I access these CRMs from the field?
Yes. All reviewed options include mobile apps or responsive dashboards.

Which one helps me get more Google reviews?
Housecall Pro, Workiz, and GoHighLevel offer built-in review request tools.

Final Thoughts

Choosing the right CRM for your plumbing business can mean the difference between constant chaos and smooth, professional operations. Focus on platforms that make scheduling, dispatching, payments, and communication easy for both your team and your customers.

Want help deciding? Test-drive a few of these with their free trials and see which one fits your daily workflow best.